3 Things Every Copywriter Should Do Daily
The first morning you sit down in your home office as a full-time copywriter, don’t be surprised if this question immediately pops into your head:
“OK, what do I do now?”
Because, as prepared as we think we are, the doing is always surprisingly different than the dreaming.
Today in The Writer’s Life, I want to help you avoid that initial moment of uncertainty with an outline for daily success.
To make sure I cover all the necessary ground on the road to copywriting mastery, I follow a Three-Part Workday. I think it can help you, too, as you plan your daily freelance schedule.
Why three parts? Well, throughout my training at AWAI, I’ve learned that, in order to make money for yourself and your clients while continuing to grow your business, you have to be committed to the following things:
Copywriting – crafting persuasion.
As Katie and Rebecca always say, “Write every day!” Even if you don’t have a current paid project, write anyway.
Pick a spec assignment from the AWAI website, write a persuasive blog entry, or rewrite ads for potential clients you think could be improved upon.
As a full-time freelancer, I currently write for a minimum of three hours per day. Back when I had a full-time job, I enforced a one-hour minimum in the evenings.
Marketing – finding out what people want and showing them how to get it.
This is the part of your day where you share your services and expertise with the world, so people know about you.
You can send out the letter I discussed writing yesterday, interact on LinkedIn groups in your niche, and attend networking functions in your area.
I spend at least one hour per day marketing myself. The important thing is that you’re always keeping potential jobs coming down the pipeline and increasing awareness of your business.
Learning – journey to mastery.
Copywriters are perpetual students of the craft. There are enough books to read by the masters to last you years. There are enough AWAI programs to fill up the rest of your life. And there’s new content being posted on the AWAI website every single day.
Don’t forget to read current promotions that are going out in the mail and by email and study what’s working right now.
Keep learning and keep reviewing what you’ve learned. My goal is to spend at least an hour a day working toward mastery. And, if possible, I’ll always do more.
Before I go to bed at night, I make sure my schedule for the next day includes each of these three elements.
If you’re a person who likes to break things down by the week, you can use this same technique on a weekly basis.
As long as you’re writing, marketing, and learning consistently, you’ll undoubtedly attract clients, sharpen your skills and build a deep knowledge base.
How about you? How can you best divide your time between these three areas? Let me know in the comments section.
Tomorrow, we’re going to go one step further. Not only will you know exactly what to do every day, but you’ll have a clear path to follow from the moment you wake up until the moment you close your eyes at night. I think you’re going to love it!
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