Effective Self-Marketing, a “Go-For-It” Attitude, and Hard-Earned Copy Skills Helped this New Copywriter Get a Great Start to His Copywriting Career
Just six months ago, John Brewer was a brand-new copywriter tackling the Accelerated Program for the first time. But after putting a profile up on LinkedIn and setting up a freelance website (www. b2bwriter.com.au) to market his services … John landed three clients!
“Two months into the program my LinkedIn profile attracted a potential client in the finance industry. This client advises businesses in the $10- to $30-million market. We met for coffee, and he showed me a brochure that he had designed and asked me if I could improve it,” says John. “I improved his flier by completely rewriting it, showing benefits to the reader and also adding a strong call to action.”
That first client gave John a glowing testimonial, saying, among other things, “the
improvement is amazing and I am confident they will bring the results aimed for.”
“I was over the moon to land my first paying job. I was a bit nervous at first but AWAI’s copywriting course was great to fall back on to give me the confidence that I needed to succeed,” says John.
Then it was on to a second client, this one in the construction industry, for whom he audited their website. Currently working in home repair and building, this is a niche John has expertise in. That’s a tip – use your work experience to your advantage in your freelance career.
“I improved his website by completely rewriting it, showing the reader the benefits for them and also a strong call to action. It was difficult for me to know how this rewrite increased sales as the owner could not tell me how many extra orders this
created,” explains John. “I do know that before I started on his rewrite it could not be found on Google. Three weeks after I submitted it to the search engines, it started showing up on fourth page then third page then second and climbing. It has since fallen in ranking as they have taken over the SEO to save cost. I am predicting a call for help in the near future.”
Landing these clients has been a huge confidence-booster, and the projects have paid off financially as well.
“After losing all our life savings in the great financial crisis, we struggled to pay for these courses … but in the last six months, I have earned enough extra income from copy to pay for all my costs including enrollment in Circle of Success. My goal now is to earn enough from copywriting to pay all our costs to this year’s Bootcamp, which will be considerable as we live in Australia,” says John.
John also plans to concentrate on finding work from alternative health clients; it’s a niche he’s passionate about. In fact, he’s currently rewriting a health-oriented website for a third client and optimizing it for search engines – a skill he picked up from an AWAI program.
Wherever freelance copywriting may take him, John is confident that copywriting will transform his life.
“I absolutely love writing good copy … it does not feel like work to me. I do building maintenance at the moment and need to replace my current income to make it easier on my body. I can now see myself travelling the world writing great copy – and getting paid for something I enjoy. I have always been my own boss so this opportunity of freelancing really appeals to me,” says John.
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