May 2016

Secrets Gleaned from Copywriting Legend Leo Burnett’s Greatest Campaigns

Five ad campaigns that helped make Leo Burnett one of the most influential people of the 20th century.

Learn the Secrets of A++ Level Copywriter Clayton Makepeace at Bootcamp This Year

Clayton Makepeace is a 43 year veteran, A++ level copywriter, and just one of the many speakers you'll see at this year's AWAI’s FastTrack to Copywriting Success Bootcamp and Job Fair. Spots are limited and the event always sells out - get more details and sign up here!

Adopting the Mindset That Lets You Write Great Copy

Achieving the writer's life is about more than just writing great copy. It's about adopting a mindset that lets you write that great copy.

Take Your Business Global: How to Work with International Clients

You’re not bound to work with local clients. Or even clients in the same country as you. Use these tips to work with international clients.

Don’t Be Fooled by the ‘Big Lie’ of Copywriting

Many so-called copywriting experts will lead you astray, feeding you misinformation about capturing your prospect’s emotions. Don’t fall for this ‘big lie.’

Ignore This Essential Copywriting ‘Rule’ From Mark Ford and Risk the Success of Your Copy

Many writers of all stripes make a serious error that dilutes the effectiveness of their writing. But for a copywriter, this error can be deadly.

The Big Idea is Hidden in This 5-Point Checklist

Answering these five questions will not only work magic on your copy but also help you uncover the Big Idea.

How Long Should a Sales Letter Be?

The debate is as strong now as when I started writing copy. “Which is better, long copy or short copy?” Mark Ford gives an answer that may surprise you.