Copywriting Exercises: Are You a Better Speller Than Will Newman? (It's Not That Hard!)
We're writers, you and I. We build with words. We build images of how people's lives improve with what we offer.
Our words let people see themselves getting healthier, slimmer, wealthier. Those same words let people see our nonprofit organization build a better world. Or they help people choose The Candidate we think is best.
As copywriters, we use words as both tools and the materials we build with. But those same words we rely so much on try to trick us. In spite of our best intentions, the words we put on the page come out misspelled or misused. No big deal.
Except it can be. When we misspell or misuse a word, we risk tickling the BS-meter of the readers who are ever-vigilant to catch mistakes like these. (Confession time: I'm one of them.)
So today, we’re going to have a fun look at some of the most frequently misspelled words. These are all simple words, words you'd use in good, conversational copywriting.
The 'funnest' spelling test you've ever had
We'll do these copywriting exercises as a quiz. (Don't worry, you're not being graded.) I'll present you three sets of words, five at the time. The choices are random; so don't try to guess a pattern.
You decide which of the options is spelled correctly. And as a bonus, if I have a mnemonic — a trick for remembering the correct spelling — I'll offer it to you.
These copywriting exercises are all for fun. Truth be told, I incorrectly spell many of these words all the time.
- (a) mispell
- (a) acomodate
- (a) acceptable
- (a) embarass
- (a) lollypop
Round 1 correct spellings:
- (b) misspell — Memory aide: Without the second 's,' you'd pronounce it 'my spelling'
- (c) accommodate — Memory aide: Everything is doubled
- (a) acceptable — Memory aide: Just gotta remember it (-able/-ible drives me nuts!)
- (b) embarrass — Memory aide: Everything is doubled
- (c) lollipop — Memory aide: Just gotta remember
- (a) freind
- (a) necessary
- (a) bizarre
- (a) dissappear
- (a) heighth
Round 2 correct spellings:
- (b) friend — Memory aide: When you spell it, say “fry end”
- (a) necessary — Memory aide: Only the double 's' is necessary
- (a) bizarre — Memory aide: Only one 'z.' Bizarre, isn't it?
- (b) disappear — Memory aide: Make the second 's' disappear
- (b) height — Memory aide: English is absurd that it spells height and width so differently
- (a) occasion
- (a) maintenance
- (a) tomorrow
- (a) recieve
- (a) weird
Round 3 correct spellings:
- (a) occasion — Memory aide: There's no occasion for the second 's'
- (a) maintenance — Memory aide: Just gotta remember
- (a) tomorrow — Memory aide: Two m's make it hard to see a brighter tomorrow
- (b) receive — Memory aide: 'i' before 'e' except after 'c' or sounding like 'a' as in neighbor and weigh
- (a) weird — Memory aide: 'i' before 'e' except after 'c' or sounding like 'a' as in neighbor and weigh, OR with weird words like 'weird'
Don't worry if you didn't do very well on these copywriting exercises. These words give me fits regularly and I depend on my spellchecker to catch me before I go too badly wrong with them. I found out something over the years. The more I depend on my spellchecker, the worse my spelling gets.
Thanks for hanging out with us this week. I've had a lot of fun learning about Money-Making Websites, AdSense, e-books, and how poor a speller I am.
I hope to see you again next week. Until then, tell us what you're thinking. Comment below.