From The Golden Thread Mailbag … Working With Designers
January 30, 2006 (04:17:16 pm)
Scott Rempe answers a member's question about working on direct mail packages with graphic designers.
Quick Tip: Getting a Head Start on Health Product Research … for FREE
January 30, 2006 (04:16:57 pm)
A free resource for health writers.
Using Lift Notes to Give a Lift to Your Sales
January 30, 2006 (04:16:40 pm)
Will Newman reveals how lift notes can boost your sales.
Quick Tip: Learning Photoshop Elements the Fun Way
January 26, 2006 (11:09:39 am)
Discover affordable, fun resources to help you master Photoshop Elements.
Mastering the Secrets of Magalog Success, Part 1 of 3: Formats
January 26, 2006 (10:58:58 am)
Lori Haller breaks down her approach to designing a successful magalog promotion.
Not Your Father’s Resume … Helping Your Clients With a 21st Century Job Search
January 25, 2006 (11:10:34 am)
Julien Sharp explains how creating resumes that get results is completely different in this computer age, and the major reasons why.
From The Golden Thread Mailbag … Direct Response Jobs
January 23, 2006 (04:12:23 pm)
Scott Rempe talks about directresponsejobs.com.
Quick Tip: How Bad Is Spam, Really?
January 23, 2006 (04:11:57 pm)
How to make sure you aren't filtering out legitimate emails.
Don’t Get Discouraged
January 23, 2006 (04:11:34 pm)
Rejection is a part of any marketing campaign. Use these tips to keep rejection from getting your down.
From The Golden Thread Mailbag … Finding Your Niche
January 17, 2006 (04:11:18 pm)
Scott Rempe talks about finding your niche.
Quick Tip: When to Use Features to Sell Your Product
January 17, 2006 (04:10:55 pm)
Sometimes you need to use features in your direct marketing package.
7 Key Differences Between B-To-B and Consumer Marketing
January 17, 2006 (04:10:30 pm)
Bob Bly offers tips on writing for the B2B market.
Quick Tip: Secure Your PDF
January 12, 2006 (10:26:26 am)
A quick way to make sure your PDF files are secure.
Using “Points of Entry” to Capture the Prospect's Attention … and the Sale
January 12, 2006 (08:21:47 am)
Kammy Thurman discusses design strategies that help to guide the reader through the package.
From The Golden Thread Mailbag … Creating the Enemy
January 09, 2006 (03:51:11 pm)
Scott Rempe talks about a copywriting tactic known as “Creating the Enemy.”
Personalizing Query Letters for Better Response, Part 2
January 09, 2006 (03:50:40 pm)
Discover how to use your word processor to personalize the query or sales letters you send.
From The Golden Thread Mailbag … Determining the Length of a Sales Letter
January 02, 2006 (03:50:21 pm)
Scott Rempe talks about determining the length of a sales letter.
Quick Tip: A “GPS System” to Keep Your Goals on Track
January 02, 2006 (03:49:53 pm)
Will Newman shares a system that will keep your goals on track.
Don’t Make New Year’s Resolutions … Boost Your Career Instead
January 02, 2006 (03:49:25 pm)
Will Newman gives advice for getting ahead in the year to come.