Quick Tip: Use Formatting to Guide Your Reader
August 28, 2006 (10:01:50 am)
The formatting of a direct mail piece affects its readability … and how many people read it.
How to Keep Your Prospect in the “What’s Next” Frame of Mind
August 28, 2006 (10:00:45 am)
Paul Hollingshead shows you how to engage your reader and keep him engaged.
Quick Tip: Get Control of Your Fonts with a Free Font-Management Utility
August 24, 2006 (04:35:40 pm)
Discover a free tool to manage your fonts.
Roger Parker's 3 Commandments of Effective Design
August 24, 2006 (04:32:51 pm)
In an interview, Roger Parker reveals the three rules he uses for every design to make sure his packages are effective.
Congratulations to Cassandra Hooter!
August 21, 2006 (09:59:36 am)
Congratulations to Cassandra Hooter for winning the ATS Logo Design Challenge.
Quick Tip: Avoid Using “Literally” and “Virtually,”
August 21, 2006 (09:58:47 am)
Will Newman reveals two words that can make readers take you less seriously.
8 Secrets for Impressing Clients and Potential Clients
August 21, 2006 (09:56:59 am)
Sandy Franks shares her tips to help you write better copy that will impress your clients and get you more repeat assignments.
From The Golden Thread Mailbag … Hard Copy
August 14, 2006 (09:52:48 am)
Pat Coffey answers a member's question about the psychological and practical benefits of sending hard copy.
Quick Tip: What’s the Difference Between Plagiarism and Copyright Infringement?
August 14, 2006 (09:51:58 am)
Understand what you can and can't do when it comes to borrowing ideas.
Bootcamp Success Strategies
August 14, 2006 (09:51:36 am)
Three professional copywriters share how to get the most from bootcamp, or any networking event.
Quick Tip: Quick Typography Shortcuts to Improve Response
August 10, 2006 (04:25:36 pm)
Discover typography shortcuts that will make your designs look more consistent.
Promoting Your Business with Website Slideshows
August 10, 2006 (04:07:44 pm)
Kammy Thurman reveals how you can create an online slideshow to promote your design business.
From The Golden Thread Mailbag … Opting In
August 07, 2006 (09:51:06 am)
Pat Coffey answers a question about the need for e-letter subscribers to opt-in.
Quick Tip: A 5-Point Checklist to Evaluate A Big Idea
August 07, 2006 (09:50:41 am)
Finding the right “Big Idea” for you next business venture.
How I Landed a $2,500 Project Just From Reading My Local Paper … and You Can Too!
August 07, 2006 (09:48:49 am)
How local resources like the newspaper can connect you with potential clients.