January 2015

Is B2B Copywriting for You? 5 Questions to Help You Decide

How can you be sure B2B copywriting is the best opportunity for you? Just answer these five questions from Steve Slaunwhite and find out!

Boosting Email “Clickability” and Client Satisfaction

Email clickability is one of the top measures of email success. Find three ways you can write email messages with better click through rates.

Bob Bly’s 25-50-25 Rule

Successful copywriters divide their time between studying, analyzing and doing. Bob Bly's 25-50-25 rule helps you manage how much time to devote to each.

Replace Your Email Client with Gmail

Did you know you can manage all of your email with Gmail? Julia Borgini explains why you might want to and how to set it up.

5 Truths to Make Web Writing Easier

The truth about web writing might surprise you. Here, you’ll learn five truths that will make your web-writing career easier.

Golden Opportunity for “No Portfolio” Copywriters

Have a thin portfolio? Read this article to learn about the service you can offer to potential clients that doesn’t depend on an extensive portfolio.

The Top 8 Criteria for a High-Quality Backlink

Getting backlinks to your website isn’t enough for effective SEO — they must be good ones. Here are 8 criteria to check when getting backlinks.

No More “Quick Fix” Marketing!

Stop using “quick fix” marketing strategies. The PSD method will put you on the path to better marketing and a healthier freelance income.

Turning Lemons into Lemonade

Master copywriter Clayton Makepeace explains why copywriting can be a “lemon-proof” profession.

How You Can “Go Small” for Big Revenue

Small clients can mean big revenue for your freelance copywriting business. Here are three ways you can find good small clients.

The Writing Process, Deconstructed – Part 2

Writing is a five-step process. Learn about the revision, editing, and proofing steps of the writing process and how they can improve your work.

The Power of a Companion

Having a companion to guide you through copywriting can help accelerate both your learning and your success.

Get Organized for Your Best Year Yet

Start the New Year off right by getting organized so your time is focused on getting and keeping clients. Try these proven strategies.