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3 Ways to Make Your B2B Copy More Compelling to Decision Makers

Follow these three tips and your B2B copy will be more engaging, more appealing to decision makers, and more likely to get the results your clients want.

Hosting a Local Live Event for Leads

Host your own local live event to deliver high value to hot prospects. Michele Peterson shares her own experience with this marketing strategy.

Easy Income: Five Ways to Earn Money Writing Emails

There are many ways to earn money as a copywriter. One of the easiest ways to generate income is writing emails. Here are five projects to start with.

How to Raise Your Fees Without Breaking a Sweat

Want to raise your fees without stress? Try this strategy…

Starting Out with Google Analytics

If you’re writing SEO copy for a client or for your own Money-Making Website, Google Analytics is a great source of information about what your users want.

Five Tips for Copywriting Success from a Hollywood Bombshell

As you progress from up-and-coming to “A-list” copywriter, you’ll hit a few rough spots. Follow these five lessons from a Hollywood Bombshell for success.

How to Keep a B2B Client When Your Contact Leaves the Company

When your main contact leaves, you might lose that B2B copywriting client if you’re not proactive. Here are 5 tips to help survive the changing of the guard.

How to Get Paid While Building Your Brand

Writing for trade publications builds your authority, attracts your target audience to you, leads to additional work, and comes with its own paycheck.

Four Persuasion Tactics Copywriters Can Borrow from High-Powered Lawyers

Copywriters have a lot of secret weapons they use to write great copy, including fact sheets. Here’s how a fact sheet helps you write eye-popping benefits.

A 5-Step Method for Writing Better B2B Sales Copy Faster

Stay on target when you use this 5-step strategy to write high-performing B2B sales copy faster and easier.

5 Creative Ways for Saying Thank You to Your Clients

Saying thank you to your clients is more than just polite. It builds relationships and can help keep your clients coming back to you with new projects.

The Five Types of People to Include In Your Inner Circle of Success

Success isn’t a solo journey. If you want to accelerate your copy career, you need to surround yourself with other successful writers, like these 5 types.

How to Find a Copywriting Mentor

A business mentor can help you be successful faster. Here’s how you can find a mentor for your copywriting business.

Better Writing Support: Build Your Ideal Support Network

As a freelance writer, having a good support network can only help you succeed. Build your writing support network with friends, family, and colleagues.

Why Not Start Your Own Money-Making Website?

Client-free, stress-free income… What better way to make money than writing about a topic that interests you? This is why you need a Money-Making Website.

When Should You Charge for B2B Copywriting Revisions?

When a client wants revisions to your copywriting project, you might be justified in asking for more money. Here’s how to have that difficult conversation.

Want to Blog, but Can’t Find the Time?

If you want to blog for your web-writing business, but find the prospect overwhelming, here’s a strategy that will help you make time for blogging.

Three Little-Known Hollywood Blockbuster Movie Storytelling Secrets Will Make Your Sales Copy Stronger

A good story makes your copy more engaging and compelling, which increases response rates. Here are 3 storytelling secrets from a Hollywood blockbuster.

Why Are You a B2B Copywriter?

Do you have a good reason to be a B2B copywriter or a great reason? Here’s the difference…

5 Simple Steps to a Lead Magnet That Pulls

In the early days of list building, people would subscribe to your list just to receive your e-newsletter. Nowadays, you need a lead magnet that pulls.

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