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Make the Business Case for a B2B Content Marketing Strategy

Just creating a bunch of content doesn’t mean you have a content marketing strategy… focused on buyers and leveraging the buyer’s experience to move them along to purchase. Instead, use these five elements for a successful content marketing strategy.

5 Common Website Types and How to Write for Each

The first step in nailing a website project is understanding what type of website your client is using. See how to write for common website types…

Connecting Content Creation to the Customer Journey

It’s important to understand who you’re talking to when you write a piece of content. I’ll take you through the customer journey to show you who you’re talking to and what you need to be saying to them.

How 5 Thriving Copywriters Found Riches in Their Niches… and How You Can, Too

In these interviews with five niche copywriters, you’ll see how choosing a niche can set you on the path to earning a better freelance income.

Build Good Relationships with a Good B2B Client Proposal

B2B client satisfaction almost always leads to more work and more income... so how do you do that? Use this one tool, every time, to ensure both you and your client are on the same page... with the same expectations and requirements... and watch those testimonials roll in.

Using Virtual Networking to Make a Name in Your Niche

Sometimes, even when there isn’t a global pandemic to worry about, it still isn’t practical to travel for networking. That means learning effective approaches to virtual networking can pay ongoing dividends to any writer… now and in the future.

B2B: The Overlooked Writing Niche That Pays Handsomely

One of the easiest ways to create monthly writing income is to become a B2B copywriter. It’s a lucrative niche with several short copy project options.

An SEO Checklist for Your B2B Copywriting Website

Most people simply assume that SEO is ridiculously complicated and super expensive as well. The truth is that for a "normal" freelance website, the whole SEO process is pretty simple if you understand Google’s algorithms. Use our checklist to hit the high points.

How to Be Everywhere in Your Niche

Want to attract the attention of prospects within a certain niche? Learn how to be everywhere in your niche. You’ll build your authority and your contacts.

6 Follow-Up Strategies That Build B2B Client Relationships

Does it feel pushy to you when you think about following up with a lead? If it does, you’re not alone. But it’s necessary to build client relationships… so use these six tips to master “the follow-up”... no push required.

The Anatomy of a Well-Niched Freelance Website

Creating well-niched freelance website can bring more and better clients your way. Use these three examples of niched websites for inspiration.

How Zoom Helps You Build Your B2B Freelance Copywriting Business

A virtual presence is critical to stay connected to clients. Learn how to use Zoom and other video meeting apps to effectively build client relationships by following these best practices of virtual meetings.

The Secret to Writing Emails People Will Open and Read

Overall, the average email open rate across all industries is just 32%. Make sure you fall into the one in three that are getting opened and read.

How to Get Paid for Your Writing in Your B2B Freelance Business

The beauty of your B2B freelance business is you can usually work from anywhere... but it's not always as easy to get paid from anywhere for your work. Here's how to get paid, no matter where you or your clients are.

Marketing with Purpose – Figure out the Why of Your Marketing

Stop choosing marketing strategies for your web-writing business because you feel like you “should” do them. Start marketing with purpose instead.

How Gratitude Seeds Success in B2B Copywriting Businesses

Being grateful for what you currently have helps you be happier in the moment. But did you know there's more to it than that? Here are three reasons why it's critical to the health of your business to cultivate an attitude of gratitude.

Expand Your Services to Existing Clients for an Income Boost

When you expand your services to existing clients, you’ll land more projects with less effort… and see a big boost to your web-writing income.

Take Control of Your B2B Copywriting Schedule

If you’ve ever wondered why you didn’t get your daily list done, you don’t want to miss this advice to take control of your B2B copywriting schedule.

The New Authority Builder Few Web Writers Use

Podcast marketing is a new authority builder for web writers. And you don’t even need your own podcast to benefit from this new media trend.

Five Strategies for More Effective B2B Social Media Marketing

Having a B2B social media presence is required for B2B companies today. But which platform? Who are you talking to? What are you saying? Follow these five tips to improve the success of your B2B social media marketing strategy.

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