Create an Ideal Buyer Persona for Your Business
January 20, 2021 (08:00:18 am)
Do you know who your ideal buyer is? When you create an ideal buyer persona, you’ll give yourself a number of marketing advantages.
5 Tips for Communicating with Clients and Prospects
December 23, 2020 (08:00:44 am)
Sometimes the hardest writing you do isn’t for client projects. It’s the writing you do to communicate with your clients about projects.
Show Your Expertise with a Curated Newsletter
September 30, 2020 (06:11:50 am)
Thinking of launching an email newsletter, but feel overwhelmed by the content creation you’ll need to do? Launch a curated newsletter instead.
How to Use Video to Build Up Your “Know, Like, and Trust” Factor
July 22, 2020 (08:08:27 am)
You can use video on your website to help your clients get to know, like, and trust you faster… which means you’ll get to the close faster, too.
The New Authority Builder Few Web Writers Use
May 06, 2020 (09:08:58 am)
Podcast marketing is a new authority builder for web writers. And you don’t even need your own podcast to benefit from this new media trend.
Five Strategies for More Effective B2B Social Media Marketing
April 30, 2020 (08:00:30 am)
Having a B2B social media presence is required for B2B companies today. But which platform? Who are you talking to? What are you saying? Follow these five tips to improve the success of your B2B social media marketing strategy.
Why You Need an Email List — Even If It’s Just One Person
April 01, 2020 (08:01:41 am)
There are four reasons why you need an email list… and that doesn’t even count making more money. Discover the arguments for building your list.
Make Your New Client Relationship “Sticky” with a Welcome Email
September 12, 2019 (08:24:47 am)
Avoid buyer’s remorse from your new client by using this welcome email template to communicate even before your project starts.
An Untapped Web-Writing Opportunity You Don’t Want to Ignore
September 04, 2019 (09:16:47 am)
Many companies are turning to infographics to create unique, visually interesting, useful content. And this creates a new writing opportunity for you.
Six-Step Plan for a Successful First Prospect Interview
August 01, 2019 (09:51:46 am)
Use these steps to qualify your prospect and give you the information you need to put together a killer proposal.
Land New Clients from Conferences… Without Attending
July 18, 2019 (08:36:46 am)
You don’t have to attend a conference in person to get clients from them. Here are four ways you can benefit from conferences without attending.
How to Create Your Own Client Satisfaction Process
June 26, 2019 (08:52:21 am)
You want happy clients who are eager to come hire you, again and again. Establishing a client satisfaction process helps make that happen.
The Art of the Copywriting Prospect Follow-Up
May 16, 2019 (03:00:48 pm)
Don’t get discouraged when a copywriting prospect doesn’t respond. Here’s what you can do to follow-up and improve your chances of landing the project.
Pay Yourself to Bring in Clients
May 01, 2019 (06:13:30 am)
Skip the guesswork and speed up the content creation process for your own inbound marketing. Bring in clients based on what you’re already paid to do.