Casey Demchak:
Opportunity Abounds for B2B Copywriters

“Every B2B company needs compelling marketing copy written about each of their products and services. This means there is an enormous amount of work for copywriters who can write engaging lead-generation copy and persuasive sales copy. If you can write copy that moves people through a motivating sales sequence – there will always be work for you.”

— Casey Demchak


CASEY DEMCHAK is an author, speaker, and recognized expert at writing high-impact B2B marketing materials for a wide range of industry-leading companies, most notably in the medical device market. Casey is best known for his innovative approach to creating Core Message Platforms that serve as the springboard for writing a full array of marketing communications.

He is author of the book, Essential Sales Writing Secrets, and author of the Ultimate Sales Writing e-book series. Casey also wrote a chapter on persuasive sales writing that is featured in the book, Advice from the Top: The Expert Guide to B2B Marketing.

In addition, he hosted the VoiceAmerica™ Business Internet radio talk show, Essential Marketing Secrets.

Casey’s also been the copywriter on seven marketing communication projects that have won American Advertising Awards. He’s been quoted in Inside Direct Mail for his expertise in building corporate newsletter programs; and samples of his work are featured in Steve Slaunwhite’s program workbook, Secrets of Writing High-Performance Business-to-Business Copy.

Before he became an independent copywriter, Casey held senior copywriting positions at two California-based medical companies, Mentor Corporation and Cost Care, Inc.

Casey holds a BA in Communications from Loyola Marymount University in Los Angeles, where he twice won the Samuel Z. Arkoff award for screenwriting excellence. Prior to his career as a copywriter, Casey worked in Hollywood as a story analyst at Ron Howard/Anson Williams Productions.

Books by Casey Demchak

Casey’s Ultimate Sales Writing e-books

Casey Demchak Articles

Connect with Casey

LinkedIn Profile



Programs by Casey Demchak

Get More B2B Businesses to Say, “Yes, You’re Hired!”

This is a fast path to cash as a B2B writer. There’s a type of B2B project you’ve probably never heard of before.

It will save your clients time. And money. And as soon as they hear about it, they’ll want it.

Which means they’re more likely to hire you. Often on the spot.

Once they hire you, you’ll spend about 10 to 15 hours of writing time. And you’ll pull in $3,000 per project on average.

Even better, this project opens the door to more work … Typically, this one project leads to multiple additional projects, which means an even bigger payday for you.

The best part? The award-winning B2B writing expert who invented this unique door-opening project, Casey Demchak, has partnered with AWAI to show you exactly how you can start offering this service now.

In his exclusive program, Key Message Copy Platforms: A Unique High-Income Service That Can Skyrocket Your B2B Copywriting Success, Casey shows you everything you need to get more businesses to say “Yes!” to hiring you now.

Each of his nine easy-to-follow video training modules is stuffed full with examples, case studies, and hands-on writing activities. Dig in and you’ll discover …

  • How to build and write Key Message Copy Platforms from scratch. With the hands-on exercises, you’ll know for you’re nailing each section like a pro.
  • How a unique Key Message Copy Platform helps a business organize their marketing campaigns using consistent and effective messaging.
  • A very special visual trick that will show your prospects exactly how a Key Message Copy Platform will improve their marketing results.
  • Exactly how to use Key Message Copy Platforms to become the go-to B2B writer for your clients.
  • And much more.

Work through Casey’s program and you’ll be able to confidently create and sell Key Message Copy Platforms to new clients. Plus, when you complete the program you’ll have your own Key Message Copy Platform. You can use it as a sample and it will give you a polished set of personalized talking points to use to make it easy to get that “Yes, you’re hired!” from any client you want.

Key Message Copy Platforms: A Unique High-Income Service That Can Skyrocket Your B2B Copywriting Success: $497.00

Order Today!

Professional Writers’ Alliance (Managing Editor)

A Professional Association Just for Direct-Response Industry Writers

Writing is often referred to as solitary work. But it doesn't have to be. Imagine if you had someone at your back, pushing you to be your very best, cheering you ow through each success, and challenging you to always be at the top of your game.

It doesn’t matter whether you’re a freelance web writer or a full-time copywriter for a Fortune 500 company, that kind of support never hurts.

And it’s exactly what you get when you join The Professional Writers’ Alliance.

Through this association, you'll enjoy unfettered access to a wide array of benefits. Benefits that help you develop your professional skills and that keep you motivated and inspired, so that you are at your best each and every day.

The Professional Writers’ Alliance serves professional writers in the direct response industry. It is meant to inform you about important changes happening within the industry … to educate when it comes to new and better ways for doing business … to lobby against changes that could adversely impact the industry as a whole … and to champion your success. Like any good professional organization.

But there’s more to it than that.

As a member of The Professional Writers’ Alliance you’ll have greater access to the types of resources you need to really stand out in your industry.

  1. Access to inner circle expert discussions on the latest specific copywriting techniques working in the market today …
  2. Access to up-to-the-minute news and issues affecting the writing industry as a whole and your career specifically …
  3. Access to AWAI's staff and our impressive list of Advisory Board members online and through interactive media presentations …
  4. Access to global publishers and marketers looking to 'talk business' with our most serious members …
  5. Access to free perks and the guaranteed lowest prices on AWAI resources and others we bring you …
  6. Access to information, ideas, and insights that can quickly elevate your writing skills — and show you how to be successful in any aspect of the direct response or information publishing business.

That's what makes The Professional Writers’ Alliance so unique.

With your membership in The Professional Writers’ Alliance, you’ll put the resources behind you that you need to stay ahead in your copywriting career, to keep growing professionally, and ultimately to succeed at a higher level.

The Professional Writers’ Alliance: $58.00 gets you started and then just $58.00 a month afterward.

Order Today!