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How Long Should a Sales Letter Be?

Many writers ask how long a sales letter should be, but that’s not the right question. Discover the one thing that determines the length of a sales letter.

How to Gain a Rich Life Through Clear and Compelling Copywriting

Mark Ford lives a rich and rewarding lifestyle as a copywriter. You can too, by following his simple formula for writing clear and compelling copy.

Heisting Hall of Fame Headlines for Copywriting Success

Write stronger headlines by applying the timeless structure of John Caples’s classic 1925 ad. Mark Ford shows you how.

They Said It Couldn’t Be Done

20 years ago, experts said you couldn’t teach people to become copywriters. Mark Ford disagreed. Now, hear his outlook for the industry and your options.

The Power of One — One Big Idea

Mark Ford gets at the very heart of powerful, persuasive writing. Follow this simple rule and everything you write will automatically be better.

How to Become Independently Wealthy

Copywriting can make you a lucrative income. But Mark Ford advises a lucrative income does not necessarily mean becoming independently wealthy.

How Long Should a Sales Letter Be?

The debate is as strong now as when I started writing copy. “Which is better, long copy or short copy?” Mark Ford gives an answer that may surprise you.

How to Write Well: The World’s Simplest Formula — Part 2 Clarity of Expression

Do you yearn for the writer’s life? Today, the author of over a dozen books and million-dollar copywriter Mark Ford tells us Part 2 of his simple formula for writing well.

How to Write Well: The World’s Simplest Formula — Part 1

The surest path to the writer’s life? Writing well! Today, the author of over a dozen books and million-dollar copywriter Mark Ford and tells us Part 1 of his simple formula.

How to Speak Intelligently About Everything That Matters

Mark Morgan Ford's new book, How to Speak Intelligently About Everything That Matters, is your new "cheat sheet" for great ideas! Learn more about his book here.

How Long Should a Sales Letter Be?

Even in today’s age of the Internet, multitasking and on-the-go lifestyles, long-form sales letters still out-perform shorter ones. Mark Ford goes into detail here.

How Long Should a Sales Letter Be?

How long should a sales letter be? We get this question a lot. See what Mark Ford has to say. Are you selling a “need-to-know” or a “want-to-know” product?

What Is Good Writing? Find Out & You’ll Become a “Really” Good Writer

Ever wonder what is good writing? Who decides what’s good and what isn’t? Learn how to become a better writer with Mark Ford's tips...

The Problem with Many Successful Copywriters I Know…

Mark Ford explains why having a high income is just a small part of being wealthy.