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Writer Confidence from Three Little Letters

Build your confidence from a concept that comprises just three little letters. It’s a big idea that can transform your mindset and what you accomplish. You should start using this tactic right away. It’s simple but extremely powerful.

Digging Deep for Your “Why”

Do you know what your “why” is? It can be your guiding star and help you shape a writing career — and lifestyle — that makes you happy. Katie Yeakle has the questions you need to ask yourself…

Copywriting is the Ultimate Way for You to Live The Writer’s Life

Copywriting gives you the ultimate career choice to living the writer’s life. Katie Yeakle outlines eight little-known benefits to becoming a copywriter.

Copywriting is the Ultimate Way for You to Live The Writer’s Life

Copywriting gives you the ultimate career choice to living the writer’s life. Katie Yeakle outlines eight little-known benefits to becoming a copywriter.

“Hand Copy Sales Letters? Is This Really Necessary?”

Experts suggest aspiring copywriters spend time hand copying sales letters. Does it really work or is it a time waster? Katie Yeakle answers here.

“What If I Don’t Believe in the Product I’m Selling?”

Do you have to believe in the product you’re writing about to craft effective copy? AWAI’s Executive Director Katie Yeakle has the answer…

Secrets Gleaned from Copywriting Legend Leo Burnett’s Greatest Campaigns

Five ad campaigns that helped make Leo Burnett one of the most influential people of the 20th century.

Earn a Living as a Copywriter and Retire Early

Copywriters often make as much money or more than doctors and lawyers, and they get the added benefit of being able to retire early.

The Benefits of Being an AWAI Member

Living the writer’s life comes in many forms. You don’t have to work 14 hours a day or wake up early. You can pick what works best for you and still earn a handsome living.

Richard Armstrong’s “Pitch Perfect” Keynote Speech - The Secret of Singing in Your Customer’s Key [video]

Richard Armstrong's speech at Bootcamp is something all copywriters should see, so Katie has made it available to all ... free of charge. Watch here!

How to Avoid "Business Opportunity" Scams

Katie Yeakle shows you how to recognize and avoid a “business opportunity” scam.