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What Villains Can Teach You about Writing Persuasive Copy

Discover how to become a more persuasive copywriter by turning your prospect’s problems into villains.

How to Get Your Prospect to Say Yes to Your Offer

Every prospect reading your sales letter is having an internal conversation on whether to pull out their wallet or not. Here’s how to get them to say yes.

12 In-Demand Copywriting Projects You Should Be Offering Clients Today

In this Internet-driven era, there are more opportunities for writers than ever. Here are 12 in-demand projects you could offer copy clients right away.

How You Answer This Question Determines the Fate of Your Big Idea

Writing a sales letter is easy. The difficult part is coming up with the Big Idea. Answering this question will determine the strength of your Big Idea.

These 12 Copywriting Projects Can Make You the Most Money - Part 2

Advance your copywriting career and income by knowing how to write the 12 most in-demand copywriting projects. These six can make you incredibly rich.

These 12 Copywriting Projects Can Make You the Most Money - Part 1

When you know how to write the 12 most in-demand copywriting projects, your income can rapidly soar. Here’s a look at the first six foundational projects.

These 12 Copywriting Projects Can Make You Unbelievably Rich

When you know how to write the 12 most in-demand copywriting projects, your income can rapidly soar.

Negotiating a Copy Bonus is Just as Lucrative as Copywriting Royalties

Copywriters love getting royalty deals from their clients, but if you can’t get one, negotiate a bonus for yourself instead.

The Mixed Martial Arts Technique That’ll Sharpen Your Copywriting Skills (Without the Blood, Sweat, and Tears)

Apply the technique fighters use to learn new moves to your copywriting training. See the whole concept, practice the parts, and put it back together.

The Magic Formula Behind All Great Sales Letters

As a copywriter, it’s critical you know the magic formula behind all great sales letters.

The Big Idea is Hidden in This 5-Point Checklist

Answering these five questions will not only work magic on your copy but also help you uncover the Big Idea.

7 Key Principles for Writing Riveting Reactivation Letters

Sandy Franks gives you strategies for writing better reactivation letters.

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