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The Lift Note: Direct Mail’s Secret Weapon to Boost Response
By Kristin Schwarz
September 20, 2007 (03:21:42 pm)

Kristin Schwarz reveals the importance of a well-designed lift note.

5 Cardinal Rules of Web Page Layout and Design
By Kristin Schwarz
August 23, 2007 (03:10:46 pm)

Kristin Schwarz gives you five rules you should follow when designing a website.

Secrets of a Master: Why This Headline Works
By Mark Ford
August 20, 2007 (10:39:34 am)

Michael Masterson shows you one small change that gives your headlines more power.

Quick Tip: How to Boost Impact with a Scholar’s Margin
By Kammy Thurman
August 09, 2007 (03:08:52 pm)

Kammy Thurman shows you how to use a scholar's margin.

How to Remove Type from Clip Art
By Kammy Thurman
July 26, 2007 (03:00:31 pm)

Kammy Thurman shows you how to remove type from clip art.

How to Avoid "Business Opportunity" Scams
By Katie Yeakle
July 23, 2007 (10:31:59 am)

Katie Yeakle shows you how to recognize and avoid a “business opportunity” scam.

How to Design a Super-Simple Tear-Off Flap
By Kammy Thurman
July 12, 2007 (02:54:12 pm)

Kammy Thurman shows you how to design a tear-off flap.

Top 20 Religious Mailers
July 05, 2007 (04:09:28 pm)

Discover the names and websites of twenty top mailers in the religious sector.

FastStone – A Free, Fast Image Browser
By Kristin Schwarz
June 27, 2007 (02:51:53 pm)

Kristin Schwarz shares where you can find a fast and free image browser.

Zero Resistance Writing
By Matthew Furey
April 23, 2007 (09:53:49 am)

Matthew Furey shows you how to write better and more authentically.

What Font Is That? Online Systems to the Rescue
By Kristin Schwarz
April 05, 2007 (02:35:40 pm)

Kristin Schwarz shows you how font recognition programs can help with your designs.

Targeted Learning Tip: The “So What?” Technique for Squeezing Core Benefits Out of Your Product’s Features
By Scott Rempe
March 20, 2007 (09:32:53 am)

Scott Rempe shares Michael Masterson's technique for discover core benefits.

4 Secrets for Writing Compelling Catalog Copy
By Will Newman
February 12, 2007 (09:18:47 am)

Will Newman fills you in on 4 secrets of writing compelling copy for one of the most lucrative niches in direct marketing.

An $11.9 Billion Niche
By Will Newman
January 16, 2007 (09:01:59 am)

Will Newman outlines a growing niche that needs skilled copywriters.

Control-Beating Secrets from Magalog Master Rob Davis
By Kammy Thurman
September 21, 2006 (04:42:56 pm)

In an interview, graphic design Rob Davis shares the secrets he uses for record success for his magalog designs.

Quick Tip: 2 Types of Organizations You Should Belong To … and Why
By Heather Robson
September 11, 2006 (10:11:50 am)

Two types of professional organizations that can help your build your client list.

Quick Tip: Avoid Using “Literally” and “Virtually,”
By Will Newman
August 21, 2006 (09:58:47 am)

Will Newman reveals two words that can make readers take you less seriously.

Quick Tip: What’s the Difference Between Plagiarism and Copyright Infringement?
By Matt Turner
August 14, 2006 (09:51:58 am)

Understand what you can and can't do when it comes to borrowing ideas.

How to Write a Damn Good Testimonial
By John Carlton
July 17, 2006 (09:33:47 am)

Use John Carlton's secrets to write better testimonials.

The Secret of “The Golden Thread,” Part 2
By Will Newman
May 22, 2006 (09:00:26 am)

Will Newman finishes the great series on The Golden Thread and how to make tight copy that pulls the reader to the end and finishes with a purchase.