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These Three Elements Give Stories More Meaning to Your Reader (and Get Them to Take Action)

Sandy Franks breaks down the three elements of a good story, and gives you direction on how to incorporate them in every story you write … Giving your stories more meaning to your reader …And ultimately, getting them to take action.

Use Statistics in Sales Copy But Do it This Way to Add Credibility to Your Message

Sandy digs into how you can use statistics in your sales copy while adding credibility and proof.

The Copywriter’s List of Pet Peeves: What Not To Do

Peeves cause distraction. And as Sandy Franks shows in this article, a distracted reader is not a reader who stays connected … and is certainly not a reader who takes action. She walks through her personal list of "copywriting pet peeves," and shows you how to correct them … so you don't lose the reader.

A Behind-The-Scenes Look into Creating Direct Response Copy (Plus 11 Other Rules for Writing from Legendary Copywriter David Ogilvy)

Sandy Franks shares a lesson for you from one of the greatest copywriters of our time, David Ogilvy.

6 Things I Love about Writing White Papers

Gordon Graham is known as “That White Paper Guy” and he’s been working on white papers for over 20 years! Here are the top six things he loves about writing white papers.

Your Top 5 Questions about White Papers, Answered …

If you're looking to make a great living as a freelance writer … here's a high-demand writing skill you may have missed or even dismissed. It's a project called White Papers … which is a marketing content cornerstone that can bring in tons of sales leads for Business-to-Business (B2B) companies and others. If you like doing clever research — along with the idea of distilling it into smart, fascinating, and persuasive business essays — this project is for you.

Enjoy the Benefits of The Writer's Life with These 7 In-Demand Writing Projects

Money, freedom, control … Those are the big three when it comes to the benefits of the writer's life. But there's also a variety of writing projects to choose from. Here are seven in-demand writing projects to try out this year!

Practice: Why is it so Important?

How important is practice when learning a new writing skill? At AWAI we get a lot of questions and many revolve around if practice is really needed. Here writer Jessica Garza digs into practice and its role in building your dream writer’s life.

Embracing Entitlement and the Arrogance of Belonging

Embracing entitlement can be hard to do as a new writer starting out. Learn how you can start with an easy first step.

Three Projects That Have Clients Clamoring for UX Copywriters

Companies that understand the importance of UX will hire UX professionals because they know that providing a good user experience is key to their success. Here are three easy-to-approach projects that companies turn to UX copywriters for.

Earn Three Times As Much Money Writing Customer Retention Projects … While Helping Clients Grow Their Customer Base and Business

Clients love it when a writer can step in and help them build long term relationships with their customers. And when you do that, you’re able to make a lot of money. Learn three different ways you can get paid with customer retention projects.

Understanding the Five Stages of the Customer Journey and How to Match a Copy Style that Reflects Exactly What Your Prospect is Thinking and Feeling

Learn how to understand the five stages of the customer journey and how to write in a way that matches how your prospect is feeling.

3 Ways to Use AI to Help You Create Your Money-Making Website — Plus a Big, Fat Caveat

Nick Usborne, the expert in Money-Making Websites shows how using AI can help you get started with your own Money-Making Website.

What Is Good Writing? Find Out and You’ll Become a “Really” Good Writer

Ever wonder what is good writing? Who decides what’s good and what isn’t? Learn how to become a better writer with Mark Ford's tips...

Here Are 140 BILLION Reasons to Build Your Skills as a Freelance Online Copywriter… Right Now

Build a future as a copywriter, faster, when you go where the growth is. With a historic shift in the marketing world, there is big opportunity waiting for you right now.

Creating Opportunities for Yourself by Identifying Marketing Blind Spots

As a writer, identifying blind spots (aka “missed opportunities”) can be your “in” with any company … Rebecca shares how you can identify blind spots and create opportunities.

20 Different Types of Newsletters and the Companies Who Need Help Writing Them

Learn the simple skill of writing a newsletter, and open yourself up to twenty different projects you can get paid to write.

Monday Morning Jumpstart: Adaptability

In today’s Monday Morning Jumpstart, Marella Allison tackles the topic of adaptability.

Monday Morning Jumpstart: Energy Input

In today’s Monday Morning Jumpstart, AWAI Chief Success Officer, Ted Capshaw, and Director of Training, Jade Trueblood, tackle the topic of energy input.

Write an 83-Word Email and Be One of Three Winners Who Receive a Ticket to Attend Virtual Bootcamp! (A $2,495 Value)

Practice is the best way to keep improving at any endeavor. For a copywriter, that means time spent writing! Follow the “client brief” to do this practice assignment, using tips from a master.

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