Write Now! Persuasive Writing Prompts:
Become an Email Subject Line Machine

Practice your copywriting skills with this prompt from The Professional Writers’ Alliance (PWA).

In this Write Now! exercise, you can become an email subject line machine.

Watch this video by Pam Foster, Director of Copywriter Training at AWAI (American Writers & Artists Institute) to see how you can strengthen your email copywriting and results. (Or read the transcript below.)

Play Video

How many emails do you get in a given day? And how many do you instantly delete because the subject line is boring, spammy or useless?

Take an email you recently received — one that’s trying to sell you a product or service — and make it better by writing a stronger headline or subject line.

Don’t overthink it. Just try to come up with 15 different subject lines that pique curiosity and tap into the 4 U's you’ve learned from AWAI (American Writers and Artists, Inc.)*:

• Unique
• Useful
• Ultra-specific
• Urgent

The more you practice writing email subject lines, the more it becomes automatic and second nature.

View Our Full Library of Persuasive Writing Prompts

Write Now! persuasive writing prompts are presented by the Professional Writers’ Alliance (PWA) — a professional association just for direct-response industry writers. Learn about the many benefits of a PWA membership.

*You can learn more about the power of the 4 U’s in AWAI’s program, The Accelerated Program for Six-Figure Copywriting.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

Click to Rate:
Average: 4.0
Published: February 2, 2017

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)

This name will appear next to your comment.

Your email is required but will not be displayed.

Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters

Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)