Write Now! Persuasive Writing Prompts:
Become an Email Subject Line Machine

Practice your copywriting skills with this prompt from The Professional Writers’ Alliance (PWA).

In this Write Now! exercise, you can become an email subject line machine.

Watch this video by Pam Foster, Director of Copywriter Training at AWAI (American Writers & Artists Institute) to see how you can strengthen your email copywriting and results. (Or read the transcript below.)

Play Video

How many emails do you get in a given day? And how many do you instantly delete because the subject line is boring, spammy or useless?

Take an email you recently received — one that’s trying to sell you a product or service — and make it better by writing a stronger headline or subject line.

Don’t overthink it. Just try to come up with 15 different subject lines that pique curiosity and tap into the 4 U's you’ve learned from AWAI (American Writers and Artists, Inc.)*:

• Unique
• Useful
• Ultra-specific
• Urgent

The more you practice writing email subject lines, the more it becomes automatic and second nature.

View Our Full Library of Persuasive Writing Prompts

Write Now! persuasive writing prompts are presented by the Professional Writers’ Alliance (PWA) — a professional association just for direct-response industry writers. Learn about the many benefits of a PWA membership.

*You can learn more about the power of the 4 U’s in AWAI’s program, The Accelerated Program for Six-Figure Copywriting.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

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Published: February 2, 2017

5 Responses to “Write Now! Persuasive Writing Prompt: Become an Email Subject Line Machine [video]”

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    Barbara VazquezMay 28, 2020 at 7:24 pm

  3. Wow, Barbara - way to go -- keep practicing! I like the ones that are relevant to guitar lessons

    Pam Foster AWAIMay 30, 2020 at 10:55 am

  4. 10 reasons you should write copy for 30 days straight

    How to get healthy skin in 7 days

    30 minutes a day reduces heart attacks by 70%

    Oprah’s 5 lessons on success

    Dry skin? Do this simple daily step

    5 ways to conquer fear

    Healthy foods your grandmother would approve

    Hollywood secrets for better skin in 24 hrs

    Reduce costs by 8%...increase productivity by 15%

    Top chef reveals 3 baking secrets

    Laid off…these 3 steps will transform you

    Get a date tonight without spending a dime

    Joint pains…see these proven results in 48 hrs

    Exercise machine to will transform your body in 30 days

    Finding love again…at whatever age

    Is a Covid vaccine the answer?

    Only 1% of Canadians do this everyday

    Is online gaming affecting our kids?

    DodiJune 16, 2020 at 7:25 am

  5. Awesome prompts, thank you.

    SuzieQ13July 13, 2020 at 3:33 pm

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