Write Now! Persuasive Writing Prompts:
Become an Email Subject Line Machine

Practice your copywriting skills with this prompt from The Professional Writers’ Alliance (PWA).

In this Write Now! exercise, you can become an email subject line machine.

Watch this video by Pam Foster, Director of Copywriter Training at AWAI (American Writers & Artists Institute) to see how you can strengthen your email copywriting and results. (Or read the transcript below.)

Play Video

How many emails do you get in a given day? And how many do you instantly delete because the subject line is boring, spammy or useless?

Take an email you recently received — one that’s trying to sell you a product or service — and make it better by writing a stronger headline or subject line.

Don’t overthink it. Just try to come up with 15 different subject lines that pique curiosity and tap into the 4 U's you’ve learned from AWAI (American Writers and Artists, Inc.)*:

• Unique
• Useful
• Ultra-specific
• Urgent

The more you practice writing email subject lines, the more it becomes automatic and second nature.

View Our Full Library of Persuasive Writing Prompts

Write Now! persuasive writing prompts are presented by the Professional Writers’ Alliance (PWA) — a professional association just for direct-response industry writers. Learn about the many benefits of a PWA membership.

*You can learn more about the power of the 4 U’s in AWAI’s program, The Accelerated Program for Six-Figure Copywriting.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »

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Average: 4.6
Published: February 2, 2017

13 Responses to “Write Now! Persuasive Writing Prompt: Become an Email Subject Line Machine [video]”

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  3. Wow, Barbara - way to go -- keep practicing! I like the ones that are relevant to guitar lessons

    Pam Foster AWAI

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  5. Awesome prompts, thank you.


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    Guest (Palash)

  7. Palash - great job on those email subject lines!

    Pam Foster AWAI

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  9. ADT Home Security System email

    Protect your family!
    Here’s what you can do to feel safer Would a gun make you feel safer?
    Here’s a sure-fire way to prevent home break-ins I’ve got the most effective way to defend your from home invasions What’s better than owning a Rottweiler for protection?
    You need to start protecting your family now!
    This is a must-have tool to keep your home safe!
    Do you know the most effective way to keep criminals away?
    What do guns and dogs have in common?
    What you can do to secure your home now!
    Is fear ruling your life?
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    Crime is at an all time high!

    Guest (Lori)

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  13. From emails:
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    My examples:
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