Video:
Write Now! Persuasive Writing Prompts:
Get Unstuck by Going in Reverse

Practice your copywriting skills with this prompt from The Professional Writers’ Alliance (PWA).

Learn a trick to get you unstuck with this Write Now! tip.

Marketing Coach, Marcia Yudkin, shares a technique for breaking writer’s block. (Or read the transcript below.)

Play Video

Get unstuck by going into reverse gear.

When you don't have a clue how to approach a topic or are flummoxed by having too many ideas on how to write something, here's one way to break the deadlock: Write the worst possible draft you can.

For example, if you're trying to write a sales page, start with a ridiculous, clichéd headline. Then proceed to a far-fetched opening paragraph. Continue with an explanation of the product that hypes it to high heaven. Write exaggerated bullet points with promises that would never stand up to legal scrutiny. Go into full used-car salesman mode.

Keep going until you run out of steam.

What normally happens is that encouraging yourself to write badly releases some excellent ideas mixed in with the schlock. Reread what you wrote, find something that makes you smile and make that the kernel of a "real" draft.

View Our Full Library of Persuasive Writing Prompts

Write Now! persuasive writing prompts are presented by the Professional Writers’ Alliance (PWA) — a professional association just for direct-response industry writers. Learn about the many benefits of a PWA membership.

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The Professional Writers’ Alliance

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Average: 4.5
Published: August 30, 2017

5 Responses to “Write Now! Persuasive Writing Prompt: Get Unstuck by Going in Reverse [video]”

  1. This brings back memories of when my grade school teacher asked us to write ad text for images that we pasted to a scrapbook. I wrote ad copy for Scotchguard sofas. It had an image of a kid eating a sandwich on a sofa.

    Moonman67September 8, 2017 at 12:45 am

  2. I remember in collage I had an assignment in my marketing class that had a similar task. I had to write a ad for a new species of potatoe! It was outrageous, ridicules, fun and thoroughly cleansing!

    MusickApril 30, 2019 at 7:28 pm

  3. An excellent prompt for me because I've just started learning about copywriting. I love coffee, music and reading. That helped me to write a hyped up sales pitch for coffee, including outlandish health claims! And I "suddenly" realized what type of copywriting materials to look for, both direct response & content. You've expanded my learning. Thank you!

    lisa25July 5, 2019 at 2:56 pm

  4. Who Else Wants to Earn Six figures in Next Year?

    Hi My name is Nick Umakemoneynow and I am about to show you how you can earn six figures and more. Within a year or less.
    Sounds to good to be true? Well, it is true. And heres how you can do it.
    You need to develop a high income skill. And not just any kind of high income skill. What I am talking about is a skill of copywriting.
    Now, I can hear you asking, what is copywriting?
    Well, its closing in print. Also known as persuasion writing. In short you write in a way that makes people want to buy what you are selling.
    It is one of the best skills you can have because in essence all writing is copywriting.
    Think about it. When you write to somebody you are selling them, whether its your .

    Guest (Kendrick )April 29, 2020 at 4:17 am

  5. Your Money Can’t Buy This…

    The tire business is tough… demanding customer needs, competition, rising prices, declining profits and the challenge of finding good people to work.

    The new Auto inflator is built to automatically inflator up to 4 tires allowing you to do more work while inflation is taking place keeping the focus on upgrading the service, generating more profits.

    Productivity. Can you buy this?

    The OPS settings seats tire beads to the rim allowing the technician to keep a safety zone area. Tire blast is the number one cause of injury in repair shops.

    Safety. Can you buy it?

    Our quality built inflator features an ABS body, LED digital screen, and can inflator up to 174 PSI.

    … But your money can buy the Auto inflator…

    DodiJune 20, 2020 at 8:16 am


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