Write Now! Persuasive Writing Prompts:
Get Unstuck by Going in Reverse

Practice your copywriting skills with this prompt from The Professional Writers’ Alliance (PWA).

Learn a trick to get you unstuck with this Write Now! tip.

Marketing Coach, Marcia Yudkin, shares a technique for breaking writer’s block. (Or read the transcript below.)

Play Video

Get unstuck by going into reverse gear.

When you don't have a clue how to approach a topic or are flummoxed by having too many ideas on how to write something, here's one way to break the deadlock: Write the worst possible draft you can.

For example, if you're trying to write a sales page, start with a ridiculous, clichéd headline. Then proceed to a far-fetched opening paragraph. Continue with an explanation of the product that hypes it to high heaven. Write exaggerated bullet points with promises that would never stand up to legal scrutiny. Go into full used-car salesman mode.

Keep going until you run out of steam.

What normally happens is that encouraging yourself to write badly releases some excellent ideas mixed in with the schlock. Reread what you wrote, find something that makes you smile and make that the kernel of a "real" draft.

View Our Full Library of Persuasive Writing Prompts

Write Now! persuasive writing prompts are presented by the Professional Writers’ Alliance (PWA) — a professional association just for direct-response industry writers. Learn about the many benefits of a PWA membership.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

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Published: August 30, 2017

7 Responses to “Write Now! Persuasive Writing Prompt: Get Unstuck by Going in Reverse [video]”

  1. This brings back memories of when my grade school teacher asked us to write ad text for images that we pasted to a scrapbook. I wrote ad copy for Scotchguard sofas. It had an image of a kid eating a sandwich on a sofa.

    Moonman67September 8, 2017 at 12:45 am

  2. I remember in collage I had an assignment in my marketing class that had a similar task. I had to write a ad for a new species of potatoe! It was outrageous, ridicules, fun and thoroughly cleansing!

    MusickApril 30, 2019 at 7:28 pm

  3. An excellent prompt for me because I've just started learning about copywriting. I love coffee, music and reading. That helped me to write a hyped up sales pitch for coffee, including outlandish health claims! And I "suddenly" realized what type of copywriting materials to look for, both direct response & content. You've expanded my learning. Thank you!

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