Newest Articles
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News
- Winners of AWAI’s June New Writers Contest Congratulations to the winners of the June 2026 "The Writer’s Life" new writers contest!
- PLAYBACK: How to Write the “King of All Copy Projects” in Five Days Out of every project you could get paid to write, ONE stands head and shoulders above the rest. In this exclusive training, AWAI President Rebecca Matter and top copywriter Guillermo Rubio reveal the most valuable copy project in our industry and how you can write it in record time, regardless of your experience level.
- If You Learn ONE Writing Skill… If you’re going to spend time learning a new writing skill … why not make it the one with the biggest potential payoff? We’ve arranged for you to do exactly that — in just five days … plus, you’ll have a real shot at $5,000 with the very first project you complete.
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The Writer’s Life
- Winners of AWAI’s June New Writers Contest Congratulations to the winners of the June 2026 "The Writer’s Life" new writers contest!
- Trained Copywriters Have a Strong Future in the AI Era While AI has mastered the art of the average, find out why it completely fails at high-converting sales copy—and why the emotional complexity of a trained human copywriter is more irreplaceable than ever.
- Success Story Interview: Guillermo Rubio In this interview, veteran direct-response copywriter Guillermo Rubio explains that exceptional copywriting relies on deep strategic thinking, audience understanding, and relentless curiosity rather than just word choice, emphasizing that writers who master these mental frameworks will always remain invaluable even as AI tools evolve.
