Top 10 Reasons Why You Should Create Your Own Infographic

By now, I'm sure you've seen an infographic online. In fact, I'll even bet you've shared one (or two, or three) too. That's because good designers have included great information, and made complex data clear and easy to understand. They’ve also made them easy to share.

You can find infographics on topics ranging from the serious (Home Workers Infographic from US Census Bureau) to the silly (How Cats and Bacon Rule the Internet).

If you're looking to create an infographic for your own business, or for one of your clients, keep these reasons in mind and you'll have a rockin', sharable infographic that will be shared EVERYWHERE.

Top 10 Reasons Why You Should Create Your Own Infographic

  1. They're easy to scan. 60% of people are visual learners, so encourage this through your infographics.
  2. They're easier than ever to create, thanks to online tools like Easel.ly and Visual.ly.
  3. They look compelling and are addictive when filled with great content.
  4. They're easily sharable if you include an embed code on the original appearance, as well as in the infographic itself.
  5. The viral possibilities are endless: Twitter, Facebook, Pinterest, LinkedIn, links to guest posts, links through other sponsored posts, appearance on Reddit, etc. The embed code ensures that it'll get shared every possible way.
  6. Generate brand awareness for yourself and/or the company the infographic is for. It's free advertising, so use it!
  7. Increase traffic to your site. Sharing + links = more traffic for you. Not only do you cash in from those people who share it directly, but if you use the infographic submission sites that are out there, you'll increase your traffic to non-traditional audiences. A quick search online yields a whole list of sites you can submit to, so do some research and start submitting.
  8. Make a boring topic more exciting. For example, create a How-to infographic on your topic, like this one on landscaping with edible plants.
  9. You'll see an increase in your SEO numbers because of these external links. The more natural external links your infographic has, the better your SEO and SERP will be. (Remember, we're talking about "natural" and "organic" external links, ones that have been generated by actual people sharing your infographic, and not any automated external linking.)
  10. Use them in other marketing campaigns: print up as a leave-behind for salespeople or to use at your next trade show. Infographics are inherent multitaskers.

Think it's hard to create one? Check out the one I created for this article on Easel.ly:

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And this is a pretty basic one too. If you've got any graphic design flair, or know of a good graphic designer, you can create a ROCKIN' infographic for your business.

Have you created one for your business? Tell us about it below!

This article, Top 10 Reasons Why You Should Create Your Own Infographic, was originally published by Wealthy Web Writer.

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Published: August 7, 2013

4 Responses to “Top 10 Reasons Why You Should Create Your Own Infographic”

  1. Great article! And I love the example infographic. Makes it look easy.

    Donna KaluzniakAugust 7, 2013 at 8:24 pm

  2. Im starting to make some inforgraphics, its kinda hard but its fun and worth it. :)

    Guest (Keith Carreon)August 12, 2013 at 12:48 am

  3. I've started using infographic as part of my content marketing strategy because of the 10 reasons you just outlined above.

    ~Michelle MACsWomen's Group

    Guest (Michelle)September 16, 2013 at 8:34 am

  4. Hi awaionline, i would like to recommending you the website liveinfographic dot com also – Which is a free and wonderful website to submit and share your infographics with the world. Also it will gives you the free linkback and traffic to your website. and thank for the guide on infographics.

    Regards, Raja.

    Guest (Raja Koppula)January 24, 2016 at 6:29 am


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