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Updating Your Website: How Often and What Makes the Most Impact

How often do you update your freelance web writing website? Use this guide to updating your website to keep your business in ship shape.

5 Common Website Types and How to Write for Each

The first step in nailing a website project is understanding what type of website your client is using. See how to write for common website types…

How 5 Thriving Copywriters Found Riches in Their Niches… and How You Can, Too

In these interviews with five niche copywriters, you’ll see how choosing a niche can set you on the path to earning a better freelance income.

Using Virtual Networking to Make a Name in Your Niche

Sometimes, even when there isn’t a global pandemic to worry about, it still isn’t practical to travel for networking. That means learning effective approaches to virtual networking can pay ongoing dividends to any writer… now and in the future.

How to Be Everywhere in Your Niche

Want to attract the attention of prospects within a certain niche? Learn how to be everywhere in your niche. You’ll build your authority and your contacts.

The Anatomy of a Well-Niched Freelance Website

Creating well-niched freelance website can bring more and better clients your way. Use these three examples of niched websites for inspiration.

The Secret to Writing Emails People Will Open and Read

Overall, the average email open rate across all industries is just 32%. Make sure you fall into the one in three that are getting opened and read.

Marketing with Purpose – Figure out the Why of Your Marketing

Stop choosing marketing strategies for your web-writing business because you feel like you “should” do them. Start marketing with purpose instead.

Expand Your Services to Existing Clients for an Income Boost

When you expand your services to existing clients, you’ll land more projects with less effort… and see a big boost to your web-writing income.

The New Authority Builder Few Web Writers Use

Podcast marketing is a new authority builder for web writers. And you don’t even need your own podcast to benefit from this new media trend.

An Easy 3-Part Social Media Marketing Plan for Web Writers

Social media marketing for web writers is a fun way to attract new clients… but you have to respect the medium you’re in. Here’s how in 3 easy steps…

LinkedIn Prospecting: Here’s H.E.L.P.

Discover a natural approach for client outreach. No “cold” sales messages. No hype. See how you can use LinkedIn prospecting to grow your client base.

Want to Write Faster? The Art of Quieting Your Inner Editor

If you want to be a faster and better writer, then you must learn how to quiet your inner editor. Here are three strategies to help you succeed…

20 Essential Email Marketing Stats Copywriters Need to Know

These email marketing statistics represent a golden opportunity for web writers to help clients in a tangible way… and to get a foot in the door.

Why You Need an Email List — Even If It’s Just One Person

There are four reasons why you need an email list… and that doesn’t even count making more money. Discover the arguments for building your list.

What Google’s Latest Algorithm Change Means for You As a Web Writer

The Google BERT update is a great thing for web writers because it’s more focused on the reader than ever before and allows you to be more natural.

20 Ways to Stand Out As a Professional Web Copywriter in 2020

As a web copywriter, you need to make it easy for clients to say yes to hiring you. One way to do that is to stand out from other web copywriters…

5 Steps That Make It Easier for Your Reader to Act

Whether you write copy or content, you need a strong call to action if you want to get the desired result. Use these tips to write a strong call to action

5 Ways to Massively Increase the Quality of Every Page You Write. (Or… the Rule of Two.)

If you want to deliver better web writing to your clients, follow these five techniques to immediately double the quality of your work.

3 Words That Will Land Your Next Client

Ready to land your next client? Then there’s a simple principle you need to know that will help you accomplish that. See how it works…

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