Benefits that Sing and Soar
— in Five Simple Steps: Part 2
July 20, 2016 (06:28:36 am)
It's not enough to use benefits. You must connect benefits to your prospect's real emotions. In Clayton's words, your benefits must be “fully dimensionalized.”
Make Your Product’s Benefits SPARKLE
July 18, 2016 (06:37:52 am)
Many copywriters don't understand this essential secret to copywriting success: Don't sell your product! Why? Let Clayton Makepeace tell you.
How to Choose a B2B Copywriting Niche
July 14, 2016 (06:47:42 am)
Casey Demchak has been a successful medical B2B copywriter for 16 years. His secret? It started with making the right choice.
Package Your Copywriting Services in 8 Simple Steps
July 07, 2016 (06:22:25 am)
If you don’t know how to price your services right, you'll sink into the pit of “desperation pricing.” Follow 8 steps to package your copy services.
Content Marketing: Capture Your Reader’s Attention
July 06, 2016 (06:56:41 am)
Content marketing continues its meteoric rise, but to succeed you must capture your reader’s attention. Use these three proven ways to do that.
Eight of the World’s Top B2B Copywriters — Who Are Never in the Same Place at the Same Time — Join Together to Show a Select Group the Shortcut to B2B Mastery
July 05, 2016 (10:35:42 am)
Learn B2B secrets from eight Master Copywriters and get the best B2B copywriting jobs in this virtual workshop.