COS Success Story Interview:
Curtis Dennis
From Construction Sites to Copywriting Success: A Family Affair

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Curtis Dennis spent 40 years building his career in contracting and construction, working on projects from the MGM in Las Vegas to residential and commercial sites across California.

But when life circumstances shifted, family responsibilities, a torn rotator cuff, and an unexpected pandemic — Curtis discovered that his next chapter wasn’t swinging hammers anymore. It was typing words.

Today, Curtis not only thrives as a copywriter but has also brought his daughter into the business, creating a multi-generational success story built on expertise, focus, and entrepreneurial spirit.

During this episode of Inside AWAI you’ll discover:

• The turning point that pushed Curtis to leave a physically demanding career for the world of copywriting.
• How his decades of construction experience gave him a unique edge in B2B writing.
• The unconventional way Curtis introduced his daughter to copywriting, and why she quickly found her own success.
• Why focusing on niche expertise can accelerate your career faster than trying to appeal to everyone.
• How copywriting changed not just Curtis’s career but his lifestyle, stress levels, and long-term plans for retirement.

Recommended Resources Mentioned in the Interview:

• The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter
• AWAI’s Copywriting Bootcamp
• The Digital Copywriter's Handbook
• Circle of Success Membership