October 2019

5 Investments Your B2B Copywriting Business Needs

Intentional investment in yourself and your company pays big dividends. Here are five investments your B2B copywriting business needs.

3 Ways to Open a Story That Will Hook Your Reader Fast

Weaving a story into your copy or content can make it more engaging and drive better results. These 3 story leads will help you open strong…

4 Tips to Change Your B2B Copywriting Niche

In our B2B copywriting freelance careers, adding a new service to our business or changing niches has bigger implications than simply changing full-time jobs. There's a lot more work that goes into our businesses, so shifting requires more preparation. Use these 4 tips for success.

A Simple Question That Opens Doors

Do you worry about offering unsolicited advice to a prospect or client? Here’s a low-stress, highly effective way to open a client conversation.

How Do You Know You're Writing Copy in Your Client's Brand Voice?

One thing a lot of copywriters don’t pay attention to is their client’s (and their own) brand voice. It’s really important, and here’s why…

Google’s Search Journeys — What You Need to Know

Google works hard to improve user experience. One recent innovation is Google’s Search Journeys… and it means new opportunities for you as a writer.

Get Extra Income Creating a Company Style Guide

When working with a company for the first time, ask if they have a customized style guide. If not, this is something you could get paid to create for them.

Casting a Wider Net: 5 Truths About Networking for Freelancers

Networking is a proven way to put yourself in front of prospects and can yield big results. Use these 5 networking tips for freelancers to get started.

B2B Clients, AP, Chicago, and the Oxford Comma: It's a Matter of Style

When you’re working with your B2B clients, you know you need to know their products and their prospects. But you also need to know their style.

‘Marie Kondo’ Your Job for Better, More Joyful Work

Do you consider your freelance work joyful? If not, see what changes you can set in motion that will bring more joy and purpose to your work.