October 2019

3 Ways to Open a Story That Will Hook Your Reader Fast

Weaving a story into your copy or content can make it more engaging and drive better results. These 3 story leads will help you open strong…

5 Markets Guaranteed to Kick-start an Awesome Copywriting Career

One writing skill is foundational to marketing campaigns. You can use it to make high fees, especially when you focus on one of these five top markets.

Google’s Search Journeys — What You Need to Know

Google works hard to improve user experience. One recent innovation is Google’s Search Journeys… and it means new opportunities for you as a writer.

How Big Is the Opportunity for White Papers?

White Papers are ideal for describing B2B offerings that are new, complex, or expensive. Here are seven reasons why writing them is a huge opportunity.

B2B Clients, AP, Chicago, and the Oxford Comma: It's a Matter of Style

When you’re working with your B2B clients, you know you need to know their products and their prospects. But you also need to know their style.