5 Sales Copy Editing Tips That Can Double Conversions
June 10, 2021 (08:00:22 am)
Even when you’ve written the best sales copy you can, there are ways you can make it better. In fact, here are five sales copy editing techniques I’ve learned that can double conversions.
The Tao of Writing Email Subject Lines
May 27, 2021 (08:00:07 am)
Why aren't your email subject lines working? Steve Slaunwhite has eight questions you can ask yourself to find your own way to great subject lines.
Choosing the Wrong Pain Point Will Sink Your Copy
April 29, 2021 (08:00:46 am)
You can write the best copy in the world, but if it isn’t pointed at the right pain point, it will go wide of its mark. Identify if you have the right pain point by looking at these three characteristics.
Where’s the Fun in B2B Copywriting? (Hint: Almost Everywhere)
November 25, 2019 (06:17:47 am)
B2B isn’t only a great path for writers because of the money, variety, and demand. Steve Slaunwhite says B2B writing projects can also be a lot of fun!
The Highest-Paying “Short Copy” Gig in B2B
September 19, 2019 (06:02:50 am)
Business-to-Business (B2B) expert Steve Slaunwhite found a project you can complete in half a day — and command top fees for writing. He reveals all here.
6 Reasons Why I Love Being a B2B Copywriter
July 19, 2019 (06:24:47 am)
You can enjoy what you do and earn good fees as a copywriter. According to Steve Slaunwhite, it’s easy in this huge market. Here are his six reasons why…
Two Approaches for Working with B2B Copywriting Clients
June 20, 2019 (08:03:41 am)
The transactional approach to working with clients is simple and profitable. But taking an engaged approach makes you a valuable part of your client’s team.
6 Tips for Managing a B2B Website Writing Project
April 25, 2019 (06:00:59 am)
B2B website writing projects can be rewarding. But these projects can easily go wrong if you’re not careful. Here are tips for managing them effectively.
The 4 Master Content Topics for B2B Copywriters
March 21, 2019 (03:02:52 pm)
B2B content falls into four topics, so when you understand these master topics, you can easily generate a variety of content for your clients.
Using Account-Based Marketing to Land Dream B2B Clients
September 20, 2018 (06:54:42 am)
Account-based marketing is an effective way to land dream B2B clients. And you’ll only need two or three of them to fill your schedule.
A Secret and Powerful B2B Copywriting Tip
August 30, 2018 (06:53:20 am)
This little-known B2B copywriting tip can make writing B2B copy easier and much more effective.
How to Create an Accurate B2B Buyer Persona
August 23, 2018 (06:29:10 am)
When you have an accurate buyer persona, you can write your B2B copy faster and more easily. Plus, you’ll know exactly what to say to get a prospect to buy.
How to Win the Conversational Style Argument for B2B Copy
August 16, 2018 (06:19:09 am)
The business conversational style is best for B2B copywriting, but some clients prefer a more formal approach. Here’s how to win them over.
Working with Small Businesses as a B2B Copywriter
August 02, 2018 (06:24:40 am)
Small businesses are often overlooked as potential clients for B2B copywriters, but working with this market can be profitable as well as satisfying.
When You Need to Quit a B2B Copywriting Project
July 26, 2018 (06:52:55 am)
At some point, you may have to quit a B2B copywriting project. There’s no perfect way to bail on a project, but here are some tips to make the best of the situation.
How to Keep a B2B Client When Your Contact Leaves the Company
July 05, 2018 (06:59:53 am)
When your main contact leaves, you might lose that B2B copywriting client if you’re not proactive. Here are 5 tips to help survive the changing of the guard.
A 5-Step Method for Writing Better B2B Sales Copy Faster
June 28, 2018 (02:27:33 pm)
Stay on target when you use this 5-step strategy to write high-performing B2B sales copy faster and easier.
When Should You Charge for B2B Copywriting Revisions?
June 14, 2018 (02:24:10 pm)
When a client wants revisions to your copywriting project, you might be justified in asking for more money. Here’s how to have that difficult conversation.
Should You Hire a Virtual Assistant for Your Copywriting Business?
May 31, 2018 (06:01:24 am)
At a certain point, hiring a Virtual Assistant for your B2B copywriting business makes sense. Find out when you should, what to look for, and where to find one.
Copywriting Makeovers: Tips and Tricks
May 24, 2018 (02:15:31 pm)
Copywriting makeovers or rewrites can be lucrative projects. But it’s easy for them to go terribly wrong. Here’s how to avoid potential problems.