Two Approaches for Working with B2B Copywriting Clients
June 20, 2019 (08:03:41 am)
The transactional approach to working with clients is simple and profitable. But taking an engaged approach makes you a valuable part of your client’s team.
6 Tips for Managing a B2B Website Writing Project
April 25, 2019 (06:00:59 am)
B2B website writing projects can be rewarding. But these projects can easily go wrong if you’re not careful. Here are tips for managing them effectively.
The 4 Master Content Topics for B2B Copywriters
March 21, 2019 (03:02:52 pm)
B2B content falls into four topics, so when you understand these master topics, you can easily generate a variety of content for your clients.
Using Account-Based Marketing to Land Dream B2B Clients
September 20, 2018 (06:54:42 am)
Account-based marketing is an effective way to land dream B2B clients. And you’ll only need two or three of them to fill your schedule.
A Secret and Powerful B2B Copywriting Tip
August 30, 2018 (06:53:20 am)
This little-known B2B copywriting tip can make writing B2B copy easier and much more effective.
How to Create an Accurate B2B Buyer Persona
August 23, 2018 (06:29:10 am)
When you have an accurate buyer persona, you can write your B2B copy faster and more easily. Plus, you’ll know exactly what to say to get a prospect to buy.
How to Win the Conversational Style Argument for B2B Copy
August 16, 2018 (06:19:09 am)
The business conversational style is best for B2B copywriting, but some clients prefer a more formal approach. Here’s how to win them over.
Working with Small Businesses as a B2B Copywriter
August 02, 2018 (06:24:40 am)
Small businesses are often overlooked as potential clients for B2B copywriters, but working with this market can be profitable as well as satisfying.
When You Need to Quit a B2B Copywriting Project
July 26, 2018 (06:52:55 am)
At some point, you may have to quit a B2B copywriting project. There’s no perfect way to bail on a project, but here are some tips to make the best of the situation.
How to Keep a B2B Client When Your Contact Leaves the Company
July 05, 2018 (06:59:53 am)
When your main contact leaves, you might lose that B2B copywriting client if you’re not proactive. Here are 5 tips to help survive the changing of the guard.
A 5-Step Method for Writing Better B2B Sales Copy Faster
June 28, 2018 (02:27:33 pm)
Stay on target when you use this 5-step strategy to write high-performing B2B sales copy faster and easier.
When Should You Charge for B2B Copywriting Revisions?
June 14, 2018 (02:24:10 pm)
When a client wants revisions to your copywriting project, you might be justified in asking for more money. Here’s how to have that difficult conversation.
Should You Hire a Virtual Assistant for Your Copywriting Business?
May 31, 2018 (06:01:24 am)
At a certain point, hiring a Virtual Assistant for your B2B copywriting business makes sense. Find out when you should, what to look for, and where to find one.
Copywriting Makeovers: Tips and Tricks
May 24, 2018 (02:15:31 pm)
Copywriting makeovers or rewrites can be lucrative projects. But it’s easy for them to go terribly wrong. Here’s how to avoid potential problems.
How to Pitch Articles to B2B Trade Publications
May 17, 2018 (06:08:28 am)
Getting articles published in B2B trade publications raises your profile as an expert clients want to hire. Here’s how to pitch ideas so editors say yes.
8 Tips for Writing B2B Radio Ads (Part 2)
April 19, 2018 (06:06:52 am)
Writing B2B radio ads can be fun and profitable. Here are eight tips to help you write a good ad when you land a client.
Writing Radio Commercials for Fun and Money (Part 1)
April 12, 2018 (06:20:50 am)
Writing radio commercials for B2B companies can be fun and lucrative. Here’s how you can find those gigs.
Should You Be a B2B Project Specialist Copywriter?
April 05, 2018 (02:15:43 pm)
Specializing in one type of B2B copywriting project can be a path to success. Here’s what you need to consider before you decide if being a B2B project specialist is for you.
5 Ways to Boost Your Confidence as a B2B Copywriter
March 08, 2018 (11:14:48 am)
When you boost your confidence as a B2B copywriter, you’ll come across to your clients and prospects as more capable, and you’ll win their respect.
How to Rocket to the Top and Be the Go-To Writer for Agencies
February 15, 2018 (06:55:34 am)
Being the go-to writer for an ad agency or creative firm can mean a steady stream of work. Here’s how you can quickly become one of their favorite writers.