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The "Not-So-Secret" Secret of My Success: From Copy Novice to Copy Chief

Pauline Longdon’s journey from Army nurse to respected Copy Chief shows how embracing continuous learning, investing in herself, and adopting the belief “If someone else can do it, I can too” transformed her from a complete novice into one of Australia’s most trusted copywriters.

Inside AWAI Success Interview: Jill Weberding

Jill Weberding spent more than two decades working as a cancer nurse. But when she launched her own nurse consulting business, she hit a wall. The expertise was there. That’s when Jill realized she didn’t have a business problem — she had a messaging problem.

August 2025 Winner of AWAI’s 4 Days to $400 Writing Challenge Announced

Congratulations to Jeff Alley, who wrote the winning blog post in our latest round of AWAI’s 4 Days to $400 Writing Challenge for new freelance writers. This program is for aspiring professional freelance writers learning the ropes of effective content through AWAI.

7 Surprisingly Fun Ways Copywriters Can Use AI (Without Losing Their Voice)

Discover seven unique, practical ways copywriters can use AI to boost creativity, productivity, and income without sounding like a robot.

Success Story Interview: Tina Matras

After being laid off from a 20-year corporate writing career, Tina Matras built a flexible freelance business by leveraging her network, embracing learning and community, and adopting the confidence to say “yes” to opportunities before feeling fully ready.

A Day in the Life of a Solo Agency Owner (Powered by AI)

Nick Usborne’s article paints a picture of how a solo agency owner can run a streamlined, highly professional business by using AI-powered systems to handle creative work, proposals, admin, and onboarding—freeing up time for strategy, higher-value tasks, and a balanced lifestyle.

From Freelancer to Founder: How AI Lets You Scale Without Hiring

Nick Usborne’s article explains how AI empowers overwhelmed freelancers to evolve into confident solo agency founders by replacing the need for a team with smart, scalable systems.

Winners of AWAI’s July Writing Contest

Pam Foster announces the winners of the July Substack Writing Contest!

You Might Already Be a Ghostwriter — Here’s How to Level Up

Think ghostwriting is just writing books for celebrities? Think again. You might already be ghostwriting without realizing it. Discover 13 surprising ways writers help others tell their stories — plus how to turn those skills into a high-income career writing books with AWAI’s proven program.

The “Hidden” Ghostwriting Opportunity for B2B Writers

Monday Morning Jumpstart: How to Turn Passions into Profits

What could giant cookies teach you about building your writer’s life? Turns out — a lot. 🍪 ✍🏻 😉

The “Boring” Market Where Good Writers Are in High Demand

Big-ticket B2B products offer a high-paying, low-competition niche for writers who can craft clear, compelling content—despite the false perception that it’s boring or too technical.

The Counterintuitive Niche That Made Me Question What I'm Doing With My Copywriting Career

Guillermo Rubio explores the surprising profitability of writing for the nonprofit sector, revealing it to be a larger and potentially more lucrative market than traditional for-profit copywriting niches.

Monday Morning Jumpstart: How Listening Creates Lucrative Opportunities

What if the best way to grow your writing business wasn’t by guessing what to offer — but by truly listening first?

Winners of AWAI’s June Writing Contest

Pam Foster is here to announce the names of the winners for the June DeepSleepBuds Ad Writing Contest! Check out Pam’s short video for the winners’ names and brief insights about why each of these winning submissions impressed her. She’ll also share some valuable tips you can use to improve ANY copy you write.

Two Great Tools for Online Writers to “Practice in Public”

Are you putting your work out into the world for people to read and comment on? Discover two tools that let you start practicing in public.

Winners of The Writer’s Life Writing Contest

From over 160 submissions, Steve Slaunwhite announces the three winners of the $200 prize from our writing contest about the WarmCo Mini Display Warmer in The Writer’s Life.

Finding and Keeping Great Clients — the Key to Enjoyable Days and MUCH More Money

Not all clients are created equal — not by a long shot. The difference between “great” and “terrible” is Grand Canyon-esque.

Want to THRIVE in the New AI Era? Become This Kind of Copywriter…

AI expert Guillermo Rubio shares what the future of freelancing looks like and why every copywriter needs to harness its power … And gives you specific examples of how you can leverage AI in YOUR writing career.

Five Tips to Ensure Success as a Freelance Digital Copywriter

Nick Usborne shares FIVE tips you can use to all but ensure your success as a freelance digital copywriter.

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