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Two Approaches for Working with B2B Copywriting Clients
June 20, 2019 (08:03:41 am)
The transactional approach to working with clients is simple and profitable. But taking an engaged approach makes you a valuable part of your client’s team.
Bringing More Freedom to Your Freelance Copywriting Business
June 13, 2019 (07:59:51 am)
Use these tips to maximize the freedom you have in your freelance copywriting business so you can enjoy the benefits of being a freelancer.
Spend Less Time Proposing… and More Time Doing
June 06, 2019 (08:36:57 am)
Here are five tips to help you avoid wasting time with dead-end copywriting proposals.
An Online Resource to Show Off Your Portfolio and Sharpen Your Writing Skills
May 30, 2019 (08:31:43 am)
Writing every day is a proven way to sharpen your writing skills. Here’s a way to turn your articles into samples and make money from them too.
B2B Micro-Moment Search: Attracting B2B Buyers
May 23, 2019 (08:48:15 am)
Many B2B buyers perform a micro-moment search before they buy. Here’s how to capitalize on the opportunity to get their attention early in the buying cycle.
The Art of the Copywriting Prospect Follow-Up
May 16, 2019 (03:00:48 pm)
Don’t get discouraged when a copywriting prospect doesn’t respond. Here’s what you can do to follow-up and improve your chances of landing the project.
Transform Yourself into a World-Class B2B Copywriter
May 09, 2019 (03:24:47 pm)
Using the secrets of athletic success, you can transform yourself into a world-class B2B copywriter.
How Writers can Beat Imposter Syndrome
May 02, 2019 (08:00:49 am)
If you’ve ever had a thought that you’re not qualified to be a copywriter, you know about Imposter Syndrome. Here’s how to abolish it for good.
How to Get Started as a Software Industry Copywriter
April 18, 2019 (07:59:48 am)
Don’t let a lack of technical knowledge keep you from becoming a software industry copywriter. Getting started is easy when you follow these steps…
Writing Brochures: Less is More
April 11, 2019 (09:18:46 am)
When you’re writing a brochure, it’s tempting to think the more content, the better. Here’s why that’s not the case…
How to Create a Newsletter Article When You’re in a Hurry
April 04, 2019 (03:00:58 pm)
Need to write a newsletter article but don’t have much time? Use one of these five newsletter article types that are relatively quick and simple to write.
9 Ways to Save on Your Business Start-Up Costs
March 28, 2019 (03:33:44 pm)
It’s easy to let freelance start-up costs get out of hand. Use these tips to make sure you’re only buying what you really need.
The 4 Master Content Topics for B2B Copywriters
March 21, 2019 (03:02:52 pm)
B2B content falls into four topics, so when you understand these master topics, you can easily generate a variety of content for your clients.
How to Avoid 7 Common B2B Copywriting Mistakes
March 14, 2019 (03:01:57 pm)
New copywriters often make these common B2B copy mistakes. Here’s how you can avoid them so your copy is more effective.
The Buyer’s Journey: Lessons from Trail Building
March 07, 2019 (03:00:27 pm)
Naturally lead your B2B prospect on the buyer’s journey with these trail-building strategies.
Choosing a Professional Email Address for Your Freelance Business
February 28, 2019 (09:06:39 am)
One of the first things prospects see is your email address. Here’s how to choose an email address for your freelance business that presents you as a professional.
How to Overcome the Fear of Getting Started
February 21, 2019 (09:59:57 am)
When you’re just starting out, it’s easy to feel overwhelmed. Instead, try this easy strategy to overcome the fear of getting started.
How Do Your Clients Measure Success?
February 14, 2019 (09:53:50 am)
Do you know how your clients really measure success? It might not be sales, leads, or new clients. To get it right, it pays to do your homework!
Selling Yourself to B2B Marketing Directors
February 07, 2019 (09:10:57 am)
When you understand what’s important to the marketing directors of B2B companies you want to write for, it’s easier to get them to hire you.
Why a CRM Is Useful for Freelancer Copywriters
January 31, 2019 (07:31:55 am)
Do you need a customer relationship management tool for your freelance copywriting business? Here’s when a CRM can be useful.