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The Deepest Human Desire – Dale Carnegie’s “Copywriting Secret”: AWAI Staff Writer Guillermo Rubio adapts four of Dale Carnegie’s strategies from “How to Win Friends & Influence People” to writing copy.
www.awai.com/2009/05/the-deepest-human-desire

The Ultimate Headline Secret: Ted Nicholas reveals a very successful headline technique that he invented and developed.
www.awai.com/2010/10/the-ultimate-headline-secret

Are You an Activationist or a Passivationist?: Could of, would of, should of. John Wood looks into how to avoid regret by taking action.
www.awai.com/2012/09/are-you-an-activationist-or-a-passivationist

Monday Morning Jumpstart: Understand Your Emotions as a Writer: In today’s Monday Morning Jumpstart, AWAI Chief Success Officer, Ted Capshaw, and Director of Training, Jade Trueblood, lead us through figuring out what’s hiding under the surface – and getting past it.
www.awai.com/2022/02/understand-your-emotions-as-a-writer

The “Heart” of Every Company: As a web writer, you have the ability to sweep in and help a company with its reputation. Megan Tyson has some tips so you can land these big clients.
www.awai.com/2013/01/the-heart-of-every-company

A Great Sales Letter Is Mostly a Matter of Getting the Formula Right: When you know the secret structure of a direct-response sales letter, you set yourself up for up-front fees and royalties. There are countless opportunities for writers who can craft sales letters that follow the proven formula.
www.awai.com/2021/10/a-great-sales-letter-is-getting-the-formula-right

B2B Writing Trends for 2019: Demand for B2B trained copywriters is high right now thanks to the growth in content marketing. You can find great projects if you have 3 trending skills.
www.awai.com/2019/03/b2b-writing-trends-for-2019

Swipe Files Lead to Big Sales Breakthroughs: Having a Swipe File is a critical component for copywriting success, regardless of your chosen niche, so it’s important to create your own right now.
www.awai.com/2019/11/swipe-files-lead-to-big-sales-breakthroughs

Top 30 Mailers in the Catalog Industry: Discover the names and websites of 30 top mailers in the catalog industry.
www.awai.com/2008/11/top-catalog-mailers

Living the Writer's Life: Pat McCord: She’s a fiction writer with three published books, an AWAI $10K winner, and… oh yeah… she wrote a book for famed copywriter Bob Bly! As one of AWAI’s early students, Pat McCord is the perfect example of someone who took the copywriting skills she learned from her first course and ran with them. Here are her tips on how you can achieve satisfaction through...
www.awai.com/2022/11/living-the-writers-life-pat-mccord

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