July 2017

How to Differentiate Yourself

If you don’t differentiate yourself, you could get lost in the crowd. Use these six strategies to stand out to your prospects.

An Easy 5-Step Email Copywriting Formula

When you’re writing promotional emails, this copywriting formula will keep you on track so your emails gets results.

Networking Tips That Work… Even If You Think You Hate Networking

If the idea of networking makes you want to hide, don’t give up on it just yet. Try these great networking tips for anyone who usually hates networking.

What Clients Look for in a B2B Copywriter

One of the easiest ways to create recurring monthly writing income is to become a B2B copywriter. Here are six foolproof guidelines for getting started.

How to Get Your Prospect to Say Yes to Your Offer

Every prospect reading your sales letter is having an internal conversation on whether to pull out their wallet or not. Here’s how to get them to say yes.

Showcase Your Writing Skills with a Portfolio One Sheet

When a client asks to see your portfolio, don’t overwhelm them with samples. Give them your Portfolio One Sheet instead.

Three Steps to Finding Your Perfect Unique Value Proposition

Do you know the difference between your unique selling proposition and your unique value proposition? It could make a big difference in your business.