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Moving from In-Person to Online Marketing in 6 Questions

When you’re used to marketing face-to-face, this COVID-created online marketing world can seem daunting. But if you ask yourself these six questions, you’ll create an online marketing presence that will more than make up for those lost in-person events.

Two Key Lead-Generation Projects Can Earn You $2,000 or More

How do you help your client bring in new customers, unfamiliar with their brand? You establish authority and show them how the product has helped other customers — with two key lead-generation pieces.

Why You Must Talk Money Before Sending a B2B Proposal

Don’t blow it by being shy about The Money Talk. Bring it up naturally and position it to highlight your value before you submit your B2B client proposal.

Pitch Like a Journalist to Find B2B Freelance Copywriting Success

Use this technique from journalism to let B2B copywriting clients hear what you can do for them… and set yourself up for B2B freelance success.

A 3-Pronged Approach to Finding B2B Writing Clients on LinkedIn

Even if you’re already using LinkedIn to connect with B2B writing clients, you’re probably still under-using this valuable tool. Read on to increase LinkedIn’s value with a three-pronged strategy for getting clients on LinkedIn.

Proven Method to Get B2B Freelance Clients with One Sample

Don’t let lack of experience stop you. You can get B2B freelance clients, with just one sample, when you use this proven method to prospect.

Three "Hidden" Content Marketing Opportunities for B2B Writers

Beyond articles, blogging, and e-books, there are three “hidden” content marketing projects you can pitch to new or existing clients to increase your revenue and help them improve their content marketing results.

Achieve Your B2B Copywriting Goals by Doing This Every Single Day

Use this software industry technique to hit every one of your B2B copywriting goals this year, without herculean effort. It all starts with optimizing for the starting line rather than the finish line.

Is Guest Blogging a Good Strategy for Web Writers?

Guest blogging for web writers? Is it a strategy that makes sense? When you guest blog on other people’s platforms, you can accomplish two important goals.

Make the Business Case for a B2B Content Marketing Strategy

Just creating a bunch of content doesn’t mean you have a content marketing strategy… focused on buyers and leveraging the buyer’s experience to move them along to purchase. Instead, use these five elements for a successful content marketing strategy.

6 Follow-Up Strategies That Build B2B Client Relationships

Does it feel pushy to you when you think about following up with a lead? If it does, you’re not alone. But it’s necessary to build client relationships… so use these six tips to master “the follow-up”... no push required.

LinkedIn Prospecting: Here’s H.E.L.P.

Discover a natural approach for client outreach. No “cold” sales messages. No hype. See how you can use LinkedIn prospecting to grow your client base.

10 Favorite Writing Tools for Productive B2B Copywriters

These 10 favorite writing tools for B2B writers keep you focused, monitor your grammar, and much more. Boost your productivity by trying one or two today.

What Google’s Latest Algorithm Change Means for You As a Web Writer

The Google BERT update is a great thing for web writers because it’s more focused on the reader than ever before and allows you to be more natural.

10 Ways to Land B2B Copywriting Clients Now

You’ve acquired your B2B copywriting skills. You’ve chosen your niche. You’ve set up your B2B website. Follow these 10 tips to land B2B clients… now.

Don't Miss This Tool for Finding New B2B Copywriting Clients

You probably already use this tool for other purposes, but did you know it’s a gold mine for reaching out to new B2B copywriting clients?

Cultivating a CEO Mindset for Steady Growth in Your Business

When you’re running your own writing business, it pays to have a CEO Mindset. With this mindset, you understand the importance of regular self-assessment.

Accomplish More in Your B2B Copywriting Business with This System

Get this system right, and you’ll accomplish significantly more in your B2B copywriting business than you ever expected.

12 Smart Easy Ways to Market Your B2B Copywriting Business

Whether you’re a newbie or an experienced writer, these simple marketing tasks will help you find new B2B clients and grow your B2B copywriting business.

How Having a Process Boosts Your Confidence… and Your Client’s, Too!

That first conversation with a prospect can be nerve-wracking… but it doesn’t have to be. Use a client intake process, and land clients with confidence.

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