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5 Creative Ways to Craft Your B2B Copywriting Elevator Pitch

Stand out from the crowd at networking events by having a creative elevator pitch for your B2B copywriting business.

5 Productivity-Boosting Tips for B2B Copywriters

Boost productivity in your B2B copywriting business with five can’t-fail tips to keep you focused while working from home.

5 Investments Your B2B Copywriting Business Needs

Intentional investment in yourself and your company pays big dividends. Here are five investments your B2B copywriting business needs.

4 Tips to Change Your B2B Copywriting Niche

In our B2B copywriting freelance careers, adding a new service to our business or changing niches has bigger implications than simply changing full-time jobs. There's a lot more work that goes into our businesses, so shifting requires more preparation. Use these 4 tips for success.

How Do You Know You're Writing Copy in Your Client's Brand Voice?

One thing a lot of copywriters don’t pay attention to is their client’s (and their own) brand voice. It’s really important, and here’s why…

Get Extra Income Creating a Company Style Guide

When working with a company for the first time, ask if they have a customized style guide. If not, this is something you could get paid to create for them.

B2B Clients, AP, Chicago, and the Oxford Comma: It's a Matter of Style

When you’re working with your B2B clients, you know you need to know their products and their prospects. But you also need to know their style.

3 Steps for Your Best B2B Content Article

You’ve submitted a pitch and your editor accepted it. Now, it’s time to write the best possible article by following three simple steps.

Content Writers: 3 Tips to Get More Work

Editors are looking for writers they can count on to provide a huge amount of content. If you follow these tips, you could become an editor’s go-to writer.

Make Your New Client Relationship “Sticky” with a Welcome Email

Avoid buyer’s remorse from your new client by using this welcome email template to communicate even before your project starts.

How to Make Technical Copywriting Projects Interesting

Very technical projects like white papers can be boring if the copywriter doesn’t take a few extra steps to improve readability and provide interesting content.

Use These 6 Ways to Manage Copywriting Client Expectations

You can set yourself up for successful copywriting client communication with a little forethought and it all starts with your first conversation.

Ask These 6 Questions to Write Stronger Copy

Every writing project requires a framework. Asking these six questions provides just such a framework so you can write better, benefit-rich copy.

5 Pitfalls to Avoid in B2B Copywriting

You probably know the common pitfalls to avoid in your B2B copywriting, but do you know to steer clear of these better-disguised pitfalls?

Six-Step Plan for a Successful First Prospect Interview

Use these steps to qualify your prospect and give you the information you need to put together a killer proposal.

3 Direct Mail Approaches That Still Work

While digital prospecting gets all the attention these days, direct mail prospecting can still work — when it’s done right. Here are three tactics to try.

Land New Clients from Conferences… Without Attending

You don’t have to attend a conference in person to get clients from them. Here are four ways you can benefit from conferences without attending.

How You Can Have More Than One Copywriting Niche (and Why It’s a Good Idea)

Here’s how you can specialize — without pigeonholing yourself into one niche — and why you might want to.

Quoting Copywriting Projects Using a Sliding Scale

There’s no need to struggle when quoting copywriting projects. Just ask these questions and you’ll be led to the answer.

Six LinkedIn Strategies to Get More Copywriting Clients

Are you using LinkedIn to its full potential? Discover how you can get more copywriting clients by leveraging LinkedIn.

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