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Bob Bly’s 25-50-25 Rule

Successful copywriters divide their time between studying, analyzing and doing. Bob Bly's 25-50-25 rule helps you manage how much time to devote to each.

Clayton Makepeace on the Astonishing Power of Fear

Clayton Makepeace shares his expert view on using fear in your copy… and tells you how to avoid five blunders copywriters make when using fear.

Know Thy Prospect

Clayton Makepeace discusses the importance of knowing your prospect, and provides tips for crafting messages specific to them.

The Art of the Irresistible Offer

Clayton Makepeace explains the eight factors that go into crafting an offer that’s too good to pass up.

Never Deceive Your Prospect…BUT…

Will Newman explains why your clients and long-term successes depend on being able to develop a trusting relationship with your prospect-turned-customer.

Grab Your Prospect by the Eyeballs

When it comes to sales copy, your headline is the most important element. Here are the world’s three most powerful headline techniques.

Billions of Dollars of Marketing Research for Free

Research is critical for any copywriter who wants to be successful. Here’s one of the best ways to get billions of dollars in marketing research, for free.

Dominant Emotion Copy Wins Every Time

Why dominant emotion wins when it comes to sales copy. Plus, five dominant emotions that can explode your response and make you a more successful copywriter.

The Copywriter Who Changed My Life

Master copywriter Will Newman explains how Bob Bly changed his life… and how Bob can change yours, too.

Don’t Be a Copywriter!

Targeting small clients (rather than high-visibility clients) when growing your copywriting business could be the key to becoming a successful copywriter.

Don't Overspice Your Copy...

Let your words carry the beauty and the impact of your idea. Will Newman shows you how to dress your copy appropriately.

Learning From 8th Graders How to Strengthen Your Copy

Here are a few tips to help strengthen your copy during the editing process. Sometimes you may need to read your finished copy a couple times to get it just right.

How "Structural Priming" Will Make You a Better Copywriter

Structural priming is an effective method of priming your brain for copywriting. Copying effective sales letters over and over again will help build muscle memory.

When You Absolutely, Need to Capture Your Prospect’s Attention

Will Newman explains the simple reason why your promise is so crucial to capturing your prospect’s attention.

Keep It Simple For the Biggest Punch

Will Newman shares a simple tool that will tell you how readable your writing is, to ensure your copywriting succeeds.

The 10% Solution – Mastering the Lead

Michael Masterson takes a look at one of the most common lead types – the ’problem/solution” lead.

How I Went From Layoff to Payoff – 3 Steps to Becoming the Copywriter You Really Want to Be

AWAI member Penny Thomas reveals how she became a successful freelance copywriter using a simple, 3-step system.

How to Write an Exciting Interview

AWAI Staff Writer, Guillermo Rubio, meets up with Michael Masterson in the neighborhood cigar bar and discovers exactly how to write a great interview.

The “Four Great Rules” of Copywriting: Sorry, Mr. Pickwick, not these.

Copywriting industry icon, Herschell Gordon Lewis shares his “Four Great Laws” of copywriting.

At Least 10 Books Every Copywriter Should Read – Twice

John Forde’s list of “must-reads” for every copywriter, as well as anyone interested in business-building or marketing.

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