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How You Can Have More Than One Copywriting Niche (and Why It’s a Good Idea)

Here’s how you can specialize — without pigeonholing yourself into one niche — and why you might want to.

Quoting Copywriting Projects Using a Sliding Scale

There’s no need to struggle when quoting copywriting projects. Just ask these questions and you’ll be led to the answer.

Six LinkedIn Strategies to Get More Copywriting Clients

Are you using LinkedIn to its full potential? Discover how you can get more copywriting clients by leveraging LinkedIn.

Two Approaches for Working with B2B Copywriting Clients

The transactional approach to working with clients is simple and profitable. But taking an engaged approach makes you a valuable part of your client’s team.

Bringing More Freedom to Your Freelance Copywriting Business

Use these tips to maximize the freedom you have in your freelance copywriting business so you can enjoy the benefits of being a freelancer.

Spend Less Time Proposing… and More Time Doing

Here are five tips to help you avoid wasting time with dead-end copywriting proposals.

An Online Resource to Show Off Your Portfolio and Sharpen Your Writing Skills

Writing every day is a proven way to sharpen your writing skills. Here’s a way to turn your articles into samples and make money from them too.

B2B Micro-Moment Search: Attracting B2B Buyers

Many B2B buyers perform a micro-moment search before they buy. Here’s how to capitalize on the opportunity to get their attention early in the buying cycle.

The Art of the Copywriting Prospect Follow-Up

Don’t get discouraged when a copywriting prospect doesn’t respond. Here’s what you can do to follow-up and improve your chances of landing the project.

Transform Yourself into a World-Class B2B Copywriter

Using the secrets of athletic success, you can transform yourself into a world-class B2B copywriter.

How Writers can Beat Imposter Syndrome

If you’ve ever had a thought that you’re not qualified to be a copywriter, you know about Imposter Syndrome. Here’s how to abolish it for good.

How to Get Started as a Software Industry Copywriter

Don’t let a lack of technical knowledge keep you from becoming a software industry copywriter. Getting started is easy when you follow these steps…

Writing Brochures: Less is More

When you’re writing a brochure, it’s tempting to think the more content, the better. Here’s why that’s not the case…

How to Create a Newsletter Article When You’re in a Hurry

Need to write a newsletter article but don’t have much time? Use one of these five newsletter article types that are relatively quick and simple to write.

9 Ways to Save on Your Business Start-Up Costs

It’s easy to let freelance start-up costs get out of hand. Use these tips to make sure you’re only buying what you really need.

The 4 Master Content Topics for B2B Copywriters

B2B content falls into four topics, so when you understand these master topics, you can easily generate a variety of content for your clients.

How to Avoid 7 Common B2B Copywriting Mistakes

New copywriters often make these common B2B copy mistakes. Here’s how you can avoid them so your copy is more effective.

The Buyer’s Journey: Lessons from Trail Building

Naturally lead your B2B prospect on the buyer’s journey with these trail-building strategies.

Choosing a Professional Email Address for Your Freelance Business

One of the first things prospects see is your email address. Here’s how to choose an email address for your freelance business that presents you as a professional.

How to Overcome the Fear of Getting Started

When you’re just starting out, it’s easy to feel overwhelmed. Instead, try this easy strategy to overcome the fear of getting started.

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