Articles by David Ogilvy
Words of Copywriting Wisdom: “The Best Ads”
February 11, 2008 (01:56:38 pm)
David Ogilvy shares his theory about the best ads.
More About David Ogilvy
The Man in the Hathaway Shirt
July 12, 2010 (09:14:34 am)
Michael Masterson explains the secrets behind David Ogilvy’s classic advertising campaign.
The Power of One — One Big Idea
July 05, 2017 (06:07:41 am)
Mark Ford gets at the very heart of powerful, persuasive writing. Follow this simple rule and everything you write will automatically be better.
How Great Songs Illustrate This Basic Copywriting Principle
May 03, 2017 (06:35:49 am)
Copywriting seems far from songwriting. Or is it? COS member Rebecca Schwab explains how songwriting helped her understand a crucial writing secret.
Baseball, Hot Dogs, Apple Pie and ... Copywriting? What Makes the U.S. Great Spells Opportunity for You
July 05, 2011 (08:19:31 am)
Steve Roller shares how things that make the U.S. are the same things that can boost your productivity and your business.
The Big Idea is Hidden in This 5-Point Checklist
May 02, 2016 (06:39:30 am)
Answering these five questions will not only work magic on your copy but also help you uncover the Big Idea.