More About David Ogilvy
The Power of One — One Big Idea
July 05, 2017 (06:07:41 am)
Mark Ford gets at the very heart of powerful, persuasive writing. Follow this simple rule and everything you write will automatically be better.
How Great Songs Illustrate This Basic Copywriting Principle
May 03, 2017 (06:35:49 am)
Copywriting seems far from songwriting. Or is it? COS member Rebecca Schwab explains how songwriting helped her understand a crucial writing secret.
The Big Idea is Hidden in This 5-Point Checklist
May 02, 2016 (06:39:30 am)
Answering these five questions will not only work magic on your copy but also help you uncover the Big Idea.
The Power of “Reason Why” Headlines
May 10, 2010 (05:14:53 am)
Ted Nicholas gives some powerful headline examples and explains the copywriting technique behind them.
David Ogilvy's Copywriting Technique That Made a Homeless Man's Cup Runneth Over...
February 08, 2013 (07:14:50 am)
John Wood shares a story about copywriting legend David Ogilvy that has become part of advertising folklore.