David Ogilvy

Articles by David Ogilvy

Words of Copywriting Wisdom: “The Best Ads”

David Ogilvy shares his theory about the best ads.

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More About David Ogilvy

The Man in the Hathaway Shirt

Michael Masterson explains the secrets behind David Ogilvy’s classic advertising campaign.

Baseball, Hot Dogs, Apple Pie and ... Copywriting? What Makes the U.S. Great Spells Opportunity for You

Steve Roller shares how things that make the U.S. are the same things that can boost your productivity and your business.

The Power of One — One Big Idea

Mark Ford gets at the very heart of powerful, persuasive writing. Follow this simple rule and everything you write will automatically be better.

How Great Songs Illustrate This Basic Copywriting Principle

Copywriting seems far from songwriting. Or is it? COS member Rebecca Schwab explains how songwriting helped her understand a crucial writing secret.

The Big Idea is Hidden in This 5-Point Checklist

Answering these five questions will not only work magic on your copy but also help you uncover the Big Idea.

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