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How One Copywriter Earned $54,000 for Just Four Hours of Writing

These copywriting pioneers sold millions worth of products and earned six-figures. Now you can advance your career with these tips from copy legends.

The Power of One — One Big Idea

Mark Ford gets at the very heart of powerful, persuasive writing. Follow this simple rule and everything you write will automatically be better.

How Great Songs Illustrate This Basic Copywriting Principle

Copywriting seems far from songwriting. Or is it? COS member Rebecca Schwab explains how songwriting helped her understand a crucial writing secret.

The Big Idea is Hidden in This 5-Point Checklist

Answering these five questions will not only work magic on your copy but also help you uncover the Big Idea.

Why There’s No Better Time to Become a Copywriter

Copywriting is not a passing “fad.” Here’s proof that it’s been around for a long time and is here to stay as a lucrative profession for writers

Congratulations to AWAI’s Great Books Club August Winners!

These ten lucky Great Books Club August Winners won a free copy of Ogilvy on Advertising. Congrats!

August Great Books Club Selection: Ogilvy on Advertising [video]

The August selection for the Great Books Club is Ogilvy on Advertising by David Ogilvy.

David Ogilvy's Copywriting Technique That Made a Homeless Man's Cup Runneth Over...

John Wood shares a story about copywriting legend David Ogilvy that has become part of advertising folklore.

The Best Fonts to Use in Print, Online, and Email

John Wood shares which fonts get the best results in your copy.

Baseball, Hot Dogs, Apple Pie and ... Copywriting? What Makes the U.S. Great Spells Opportunity for You

Steve Roller shares how things that make the U.S. are the same things that can boost your productivity and your business.

Making Omelets, Breaking Eggs and Sexist Ads

Michael Masterson follows up on his article “The Most Interesting Man in The World” where explains the secrets behind David Ogilvy’s classic advertising campaign. \

The Man in the Hathaway Shirt

Michael Masterson explains the secrets behind David Ogilvy’s classic advertising campaign.

The Power of “Reason Why” Headlines

Ted Nicholas gives some powerful headline examples and explains the copywriting technique behind them.

Book Review: How the Moonies Work the Airports and how Jim Jones Got His Followers to Drink the Poisoned Kool-Aid

Discover must-read books for copywriters.