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How One Copywriter Earned $54,000 for Just Four Hours of Writing
December 17, 2018 (08:36:58 am)
These copywriting pioneers sold millions worth of products and earned six-figures. Now you can advance your career with these tips from copy legends.
The Power of One — One Big Idea
July 05, 2017 (06:07:41 am)
Mark Ford gets at the very heart of powerful, persuasive writing. Follow this simple rule and everything you write will automatically be better.
How Great Songs Illustrate This Basic Copywriting Principle
May 03, 2017 (06:35:49 am)
Copywriting seems far from songwriting. Or is it? COS member Rebecca Schwab explains how songwriting helped her understand a crucial writing secret.
The Big Idea is Hidden in This 5-Point Checklist
May 02, 2016 (06:39:30 am)
Answering these five questions will not only work magic on your copy but also help you uncover the Big Idea.
Why There’s No Better Time to Become a Copywriter
October 02, 2015 (06:09:49 am)
Copywriting is not a passing “fad.” Here’s proof that it’s been around for a long time and is here to stay as a lucrative profession for writers
Congratulations to AWAI’s Great Books Club August Winners!
July 18, 2014 (05:41:32 pm)
These ten lucky Great Books Club August Winners won a free copy of Ogilvy on Advertising. Congrats!
August Great Books Club Selection: Ogilvy on Advertising [video]
July 18, 2014 (02:41:53 pm)
The August selection for the Great Books Club is Ogilvy on Advertising by David Ogilvy.
David Ogilvy's Copywriting Technique That Made a Homeless Man's Cup Runneth Over...
February 08, 2013 (07:14:50 am)
John Wood shares a story about copywriting legend David Ogilvy that has become part of advertising folklore.
The Best Fonts to Use in Print, Online, and Email
October 06, 2011 (06:19:57 am)
John Wood shares which fonts get the best results in your copy.
Baseball, Hot Dogs, Apple Pie and ... Copywriting? What Makes the U.S. Great Spells Opportunity for You
July 05, 2011 (08:19:31 am)
Steve Roller shares how things that make the U.S. are the same things that can boost your productivity and your business.
Making Omelets, Breaking Eggs and Sexist Ads
August 23, 2010 (11:14:13 am)
Michael Masterson follows up on his article “The Most Interesting Man in The World” where explains the secrets behind David Ogilvy’s classic advertising campaign. \
The Man in the Hathaway Shirt
July 12, 2010 (09:14:34 am)
Michael Masterson explains the secrets behind David Ogilvy’s classic advertising campaign.
The Power of “Reason Why” Headlines
May 10, 2010 (05:14:53 am)
Ted Nicholas gives some powerful headline examples and explains the copywriting technique behind them.
Book Review: How the Moonies Work the Airports and how Jim Jones Got His Followers to Drink the Poisoned Kool-Aid
June 23, 2003 (04:54:16 pm)
Discover must-read books for copywriters.