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Bob Bly on the Joy of Copywriting

Bob Bly shares a list of seven reasons why he finds joy in copywriting.

Copywriters: Could ChatGPT Put You Out of Business?

Has AI reached the point where a software program will make all human writers obsolete … read on to find out more.

How Long Does It Take New Freelancers to Earn a Living Wage?

How long it takes to make a good living as a writer is a common question. With four decades of experience, Bob Bly offers his answer so you know what to expect.

6 Key Differences Between Business-to-Business and Business-to-Consumer Marketing

B2B marketing can be a fast route to the writer's life. And B2B copy can be easy to write. But to be successful, you must know these 6 crucial differences.

How to Become a Genuine, Recognized Expert in Your Field

Becoming a recognized expert is important today, even as the internet creates “gurus” based on follower numbers. Here’s how to attain true expert status.

Why Information Marketing Should Be Every Freelance Copywriter’s Second Business

Bob Bly spends 1-2 hours a week on his second business. He’s been using this opportunity to make big money each month in his spare time — and you can too.

The Best Copywriting Clients — and the Worst

Bob Bly explains what to expect when working with a variety of companies that hire copywriters, plus how to determine which are the right clients for you.

10 Ways to Make a Six-Figure Income as a Freelance Writer

Bob Bly outlines 10 ways even the “average” freelance writer can make $100,000 a year.

Four Paths to Great Ideas for E-book Success

Writing your own e-book is an easy way to achieve the writer's life. But the question remains “What can I write about?” Bob Bly has 4 recommendations.

How to Compete with the Top Pros in Freelance Copywriting

Here are some tips for competing with top-level freelance copywriters who may have much more experience and better credentials than you.

The Magic of False Logic

Bob Bly details one of the strongest copywriting tricks a writer can use to win over their prospects.

The 6 Key Differences Between Business-to-Business and Consumer Marketing

Bob Bly explains some major differences between consumer and corporate buyers, and why your sales message needs to be tailored to these differences.

5 Modern Myths of B2B Marketing

Bob Bly discusses five common myths of b2b marketing, why they are myths, and what they mean for your business.

Writing Great Copy: Where Do You Start?

Bob Bly discusses writing great copy and gives tips on where to start.

Mark Ford's "BDF" Copywriting Formula

Don't have a lot of money to spend on focus groups and other formal marketing research techniques to get to know your prospect? Don't worry! You don't need them with this formula.

The 25-50-25 Rule of Time Management

Bob Bly teaches you how to master a new skill or process using the 25-50-25 rule of time management.

Show Your Warts: An Honest Way to Make a Buck

Bob Bly shows how honestly addressing a product's limitations can turn into more sales.

Why Clients Rewrite Your Copy (and How to Handle It)

Bob Bly provides tips on how to work with clients who rewrite your copy.

Proven Formula for Writing Winning E-Mail Sales Letters

Bob Bly details his formula for writing successful sales letters for email campaigns.