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How to Take Somebody Else's Good Idea and Make it Your Own — Legally
By Jen Stevens
May 17, 2010 (05:36:35 am)

Jen Stevens explains that while stealing copy somebody’s copy is illegal, but taking somebody else’s ideas and make them your own for your copy is not and a great way to write about topics others have written before.

The Power of “Reason Why” Headlines
By Ted Nicholas
May 10, 2010 (05:14:53 am)

Ted Nicholas gives some powerful headline examples and explains the copywriting technique behind them.

Is "Too Easy" Killing Your Copy?
By Roy Furr
May 05, 2010 (10:59:24 am)

Roy Furr explains what copywriting mistake can kill the response rate of a sales letter, and what you can do to avoid this mistake in your copy.

How to Write Well: The World’s Simplest Formula
By Michael Masterson
May 03, 2010 (03:11:59 pm)

Michael Masterson’s definition of good writing can be applied to every sort of non-fiction writing like books, magazine articles, direct-mail sales letters, business correspondence, telemarketing scripts, and speeches. Learn this simple rule that will help you write well.

3 Ways to Get Writer’s Block Out of Your Life Permanently
By Dan Kennedy
January 18, 2010 (02:07:08 pm)

Follow Dan Kenney’s 3 proven copywriting techniques, and you will never again struggle with writer’s block.

Benefits That Sing and Soar – In Five Simple Steps
By Clayton Makepeace
November 02, 2009 (09:27:54 am)

Master copywriter Clayton Makepeace shares his 5-step exercise that will help you find new themes and adding power to your promotions.

Empty Pages
By Don Mahoney
October 12, 2009 (05:37:57 am)

Master copywriter Don Mahoney shows you how to overcome writer’s block. Use Don’s bag of “tricks” and conquer the blank page once and for all.

Using Assumptions and Presuppostions In Your Copy
By John Torre
September 16, 2009 (11:58:41 am)

Learn how experiences influence patterns of behavior, and how that information can be used to strengthen your copy...

Don Hauptman to Reveal the Hidden Key to Copywriting Success at AWAI’s 2009 Copywriting Bootcamp:
By Denise Ford
August 02, 2009 (10:03:01 am)

Don Hauptman is joining other modern copywriting masters at this year’s AWAI Bootcamp to share his 30-year career winning secrets about the single, hidden key to copywriting success that many writers overlook.

The Deepest Human Desire – Dale Carnegie’s “Copywriting Secret”
By Guillermo Rubio
May 18, 2009 (11:47:59 am)

AWAI Staff Writer Guillermo Rubio adapts four of Dale Carnegie’s strategies from “How to Win Friends & Influence People” to writing copy.

Work As a Freelance Copywriter in Your Spare Time Or As a Full-Time Career
By Rebecca Matter
April 07, 2009 (02:44:17 pm)

Learn what to expect if you decide to pursue freelance copywriting in your spare time or as a full-time career.

How to Find a Copywriting Mentor
By Guillermo Rubio
December 15, 2008 (08:10:50 am)

Krista Jones was able to quit her job and become a freelance copywriter by getting herself a mentor. Learn how you too can benefit from a mentor.

How to Write Catalog Copy So a Client Wants to “Buy” You
By Will Newman
November 18, 2008 (12:02:03 pm)

Will Newman demonstrates how to turn run-of-the-mill feature/simple-benefit catalog copy into “must-have” copy.

Top 30 Mailers in the Catalog Industry
November 04, 2008 (09:04:34 am)

Discover the names and websites of 30 top mailers in the catalog industry.

The 10% Solution – Mastering the Lead
By Mark Ford
October 15, 2008 (08:53:49 am)

Michael Masterson takes a look at one of the most common lead types – the ’problem/solution” lead.

How I Went From Layoff to Payoff – 3 Steps to Becoming the Copywriter You Really Want to Be
By Penny Thomas
October 13, 2008 (08:03:48 am)

AWAI member Penny Thomas reveals how she became a successful freelance copywriter using a simple, 3-step system.

How to Write an Exciting Interview
By Guillermo Rubio
October 10, 2008 (10:00:26 am)

AWAI Staff Writer, Guillermo Rubio, meets up with Michael Masterson in the neighborhood cigar bar and discovers exactly how to write a great interview.

Top 10 Mailers in the Banking Industry
October 07, 2008 (08:59:22 am)

Discover the names and websites of 10 top mailers in the banking industry.

Do Johnson Boxes Still Work?
By Britt Brouse
September 23, 2008 (08:07:40 am)

Britt Brouse shares a long-standing copy technique that will give your direct-mail package extra impact and increase your response rates.

The Five Most Popular-and Lucrative-Niches for Copywriters
By Chris Marlow
August 20, 2008 (09:23:16 am)

Copywriting Coach, Chris Marlow shares the top five niches for copywriters.