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3 Proven Copywriting Formulas You Don't Know (But Should)

The B2B industry needs more trained writers to keep up with demand. You can write the copy marketers need when you follow these three proven copywriting formulas.

5 Projects to Start Your B2B Copywriting Business ─ Fast

Launch your writing career fast with these in-demand B2B copy projects. Companies need a variety these content pieces to move buyers through the sales cycle toward a purchase.

Use a 2-Week Process to Achieve Freelance Copywriting Success

You’ve set your business goals. You’ve planned your first quarter activities. But you’re already off track… Use this two-week process to get and keep yourself on track to freelance copywriting success.

How to Get That Coveted Conversational Tone in Your Writing

You’ve heard of the ugly first draft… which you never want to turn in to a client. Especially if the sentences are formal, stilted, and (yawn)… Boorrrinng. Here’s how to make sure you get the coveted conversational tone.

Use Intention-Based Marketing to Boost Your B2B Business Results

Marketing your B2B freelance business is a requirement if you want clients… but haphazard methods yield haphazard results. Use intention-based marketing for a business-winning strategy.

Should You Call Out Bad Content?

You’ve probably received or seen bad content — a poorly designed offer, a confusing sales letter, a wordy and dense web page… Should you point it out to the company while offering to fix it? Maybe… if you do it the right way.

How a Podcast Can Help Your Freelance Copywriting Business

You probably have a few favorite podcasts you listen to. There are thousands to choose from — it seems like everyone has one. Should you start one? Probably. Here are seven reasons why podcasts can help your freelance copywriting business.

How to Create a Portfolio for Your B2B Business If You’re a Ghostwriter

When your main freelance project is ghostwritten content, how can you show prospects a portfolio of your work? These five tips ensure you protect your clients’ confidentiality and prove your worth to prospects.

How Trello Helps Organize Your B2B Freelance Copywriting Business

The main activity you perform in your B2B freelance business is writing. But there are many non-writing tasks to keep your business moving forward. How do you stay on top of those? Many writers use a tool like Trello to stay on top of all the those critical non-writing activities. Here's how.

What Your B2B Client Qualification Form Is Trying to Tell You

The qualification form on your website is a good way to screen potential B2B clients. But what do you do when your prospect doesn’t provide much detail to tell you what they're looking for? Your form will reveal all you need to know.

How to Roadmap Your Way to B2B Freelance Success

Being an order-taker as a freelancer may get you a lot of work, but it won’t be high-paying work. Learn how to roadmap your way to higher fees, more engaging work, and B2B freelance success.

Want B2B Freelance Success? Ask a Different Question

To those of you who worry from one month to the next if you’ll have enough client work to pay the bills… What if you shifted your mind (and actions) by asking a different question? You can have B2B freelance success with a steady stream of well-paying clients… Just ask.

Make Your B2B Copywriting "Lean" into Persuasion

B2B copywriting has a unique challenge… it has to persuade people with different roles and different goals. That’s why it’s important to understand what drives both an operations manager and a CEO to make a purchase decision. And to create copy that speaks to each one.

Scaffold Your Way to B2B Freelance Copywriting Success

To achieve B2B freelance success, you know you need to acquire the right skills to do the work… but there are a few other steps you can take that will accelerate your success and support your business.

Moving from In-Person to Online Marketing in 6 Questions

When you’re used to marketing face-to-face, this COVID-created online marketing world can seem daunting. But if you ask yourself these six questions, you’ll create an online marketing presence that will more than make up for those lost in-person events.

How to Break Into B2B Email Copywriting

Writing email copy for B2B companies is an enormous opportunity for freelancers today. Just follow the step-by-step plan outlined by B2B Expert Steve Slaunwhite and you can do very well.

Why B2B Marketers Are Desperate for Copywriters With This Specific Skill

If you want to be a B2B copywriter, you must know how to write emails for clients

Everyday B2B Writing Prospects You’ve Probably Never Thought About

B2B is all around you. For any everyday activity you can think of, there are many B2B opportunities behind it. Here’s how to identify them… and what they mean to freelance writers.

Using Email Courses as Lead Generation for Your Writing Business

Many freelance copywriters achieve their income goals using effective lead generation. Find out how email courses are effective, fun to write, and free up your time for more active marketing techniques.

3 Ways to Ensure Your B2B Freelance Business Gets Paid

Though it is very rare for a B2B freelance client not to pay you, because it is a risk to your business, you should protect yourself from even the possibility. Here are three ways to do so.

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