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A Simple Technique That Fixes Boring Passages of Copy (and Instantly Creates Points of Curiosity for Your Reader)

Boring copy is dismissible. Which means the results will be lower … Which means you're leaving money on the table — both for your clients, and for yourself. Fortunately, the technique Senior Copy Chief Sandy Franks teaches below is a cure for boring, dismissible copy.

This Technique Makes Your Copy 10x Stronger and You’ll Want it to Become Part of Your Writing Habit (It’s What All A-List Copywriters Do to Ensure Winning Packages)

Reading copy (even content) out loud became a regular part of our writing routine. And it's something all A-list copywriters do without fail. Why? Because reading out loud helps you pick up little nuisances that could have an impact on response and or conversion rates … for example, awkward transitions that can stop a reader. When your reader moves from one paragraph to another, he/she expects it to flow naturally. But if there's an awkwardness, the reader begins to wonder what's going on. And the minute that happens … your reader isn't paying attention to the copy any longer.

How Borrowing an Idea Saved Thanksgiving for One Company and Created a New Type of Food for Everyone Else (and four ways you can win more clients)

Sandy Franks shares a Thanksgiving story and the lessons on what you can take away from this story to help advance your writing career.

3 Good Reasons to Invest in the Structure of Your Business

So many people who come to me for mentoring tell me they won't feel confident enough to start looking for clients "until they have all their ducks in a row." And that makes sense … When you're starting something new, you need a solid foundation. Otherwise, you feel like you're floating out there, unmoored and without an anchor. That kind of instability is very unsettling. I get that. The best way to fight that instability is by having a strong foundation. Building the structure of your business before you begin looking for clients will make you feel much readier to take the inevitably challenging steps required to actively pursue the clients you want. Here are three good reasons to invest the time to do this.

B2B Writers: 4 Ways to Use ChatGPT as a Tool (Not a Crutch.)

ChatGPT didn’t write this article. That’s important. Because as a B2B writer, you should never surrender control of your work to an AI. That’s akin to a home improvement contractor handing over the renovation plans to a drill, saying, “Take it from here.” AI is a powerful writing tool that can help you in a myriad of ways. But if you treat it like an app to delegate critical tasks to, your work won’t reach the level of excellence that B2B clients expect. So, how do you use ChatGPT as a tool and not a crutch? Here are four practical ways.

Monday Morning Jumpstart: Truth About Most Clients

In today’s Monday Morning Jumpstart, AWAI Director of Training, Jade Trueblood, and AWAI Learning Chief, Pam Foster shares one big truth she’s discovered over the years…

AI and Copywriting: Your New Best Friend (or Worst Enemy?)

It’s been over a year since ChatGPT crashed onto the scene and made a huge splash in our industry. Some writers feared it. Others embraced it. Yet others were a bit more “meh” about it all, thinking it’d all go away. So what’s the verdict? AI is here to stay. Rebecca Matter covers some of the most common AI myths and some tips to help you write faster.

Do This One Thing to Start Making Money as a Writer

Michele Peterson shares one thing that you can do today to start making money as a writer.

How a Well-Defined Offer Can Help Writers Succeed

Heather Robson digs into how a well-defined offer can help writers succeed. She defines what she means by a “well-defined offer” as well as some of the most in-demand projects, how to become competent with a skill, and how to land clients.

A Note To My Younger Self: The True Backbone Of Copywriting Success Lies Beyond Knowing The Right Words

Cindy Cyr shares what she wishes she knew when she was younger about copywriting.

These Three Elements Give Stories More Meaning to Your Reader (and gets them to take action)

Sandy Franks breaks down the three elements of a good story, and gives you direction on how to incorporate them in every story you write … Giving your stories more meaning to your reader …And ultimately, getting them to take action.

Use Statistics in Sales Copy But Do it This Way to Add Credibility to Your Message

Sandy digs into how you can use statistics in your sales copy while adding credibility and proof.

The Copywriter’s List of Pet Peeves: What Not To Do

Peeves cause distraction. And as Sandy Franks shows in this article, a distracted reader is not a reader who stays connected … and is certainly not a reader who takes action. She walks through her personal list of "copywriting pet peeves," and shows you how to correct them … so you don't lose the reader.

A Behind-The-Scenes Look into Creating Direct Response Copy (Plus 11 Other Rules for Writing from Legendary Copywriter David Ogilvy)

Sandy Franks shares a lesson for you from one of the greatest copywriters of our time, David Ogilvy.

6 Things I Love about Writing White Papers

Gordon Graham is known as “That White Paper Guy” and he’s been working on white papers for over 20 years! Here are the top six things he loves about writing white papers.

Your Top 5 Questions about White Papers, Answered …

If you're looking to make a great living as a freelance writer … here's a high-demand writing skill you may have missed or even dismissed. It's a project called White Papers … which is a marketing content cornerstone that can bring in tons of sales leads for Business-to-Business (B2B) companies and others. If you like doing clever research — along with the idea of distilling it into smart, fascinating, and persuasive business essays — this project is for you.

Enjoy the Benefits of The Writer's Life with These 7 In-Demand Writing Projects

Money, freedom, control … Those are the big three when it comes to the benefits of the writer's life. But there's also a variety of writing projects to choose from. Here are seven in-demand writing projects to try out this year!

Practice: Why is it so Important?

How important is practice when learning a new writing skill? At AWAI we get a lot of questions and many revolve around if practice is really needed. Here writer Jessica Garza digs into practice and its role in building your dream writer’s life.

Embracing Entitlement and the Arrogance of Belonging

Embracing entitlement can be hard to do as a new writer starting out. Learn how you can start with an easy first step.

Three Projects That Have Clients Clamoring for UX Copywriters

Companies that understand the importance of UX will hire UX professionals because they know that providing a good user experience is key to their success. Here are three easy-to-approach projects that companies turn to UX copywriters for.

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