Video:
Write Now! Persuasive Writing Prompts:
Copy Your Hero’s Copy

Practice your copywriting skills with this prompt from The Professional Writers’ Alliance (PWA).

In this Write Now! exercise, discover a fun way to practice your writing skills.

Watch this video by author, popular speaker, copywriter, Steve Slaunwhite, to learn how to advance your copywriting by copying from a copywriter you admire. (Or read the transcript below.)

Play Video

Back in the 1990s when I was learning copywriting, one of the things I would do is study copy written by copywriters that I admire. And I just didn’t read their copy. I would copy their copy. And what I mean by that is this. I would find a sample of their work, an email or a sales letter. I would print it off. And then I would actually type it in to my computer word for word.

And as I was doing that, I would gain the experience of what it must have been like to write that copy from scratch. I would get a sense of the structure and the style and the words that they use. And it was really a great way to learn copywriting.

So here's my writing prompt for you. Find a sample of copy written by a copywriter that you admire. And it doesn’t have to be long, just a page or so. And print it off and retype that copy into your computer. And what you'll find will happen was that you'll get a sense of what it’s like to write that copy. And it will very quickly build your copywriting muscle. And the great thing about this writing prompt is you can do it right away today. It doesn’t take that long.

View Our Full Library of Persuasive Writing Prompts

Write Now! persuasive writing prompts are presented by the Professional Writers’ Alliance (PWA) — a professional association just for direct-response industry writers. Learn about the many benefits of a PWA membership.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: May 10, 2017

1 Response to “Write Now! Persuasive Writing Prompt: Copy Your Hero’s Copy [video]”

  1. Thanks for this reminder to rewrite great copy --to go beyond reading. I'm still learning the basics of copywriting and The AWAI Hall of fame is a wonderful resource, and easy to access!

    lisa25October 22, 2019 at 7:09 pm


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