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Quick Tip: The 3 Components of a Good USP
March 29, 2004 (01:08:45 am)

Bob Bly share three things that every good USP has.

Secrets of Creating a Winning Magalog
By Krista Jones
January 12, 2004 (11:35:01 pm)

Krista Jones reveals how you can write a magalog that gets results.

Secrets of Writing for the Self-Help Market
December 22, 2003 (02:41:39 pm)

Discover how you can succeed as a self help copywriter.

Revealing Deeper Benefits
By John Forde
November 17, 2003 (02:01:32 pm)

John Forde shows you how to find the most important benefits of your product.

SRDS: What It Is and How to Use It as an Invaluable Resource
September 22, 2003 (01:32:43 pm)

Find out about an invaluable resource for copywriters.

Quick Tip: The Secret of "Top and Tail"
August 11, 2003 (11:53:26 am)

Discover the two parts of your package that you should focus on when editing.

Interview with a Pro: Scott Haines on Discipline, Criticism and How to Find Highly-Successful Controls You Can Learn From
July 07, 2003 (05:03:56 pm)

In an interview with Scott Haines, you'll learn how to study controls to hone your copywriting skills.

The Resistance Factor: Avoid It and Boost Response
June 23, 2003 (04:53:17 pm)

Find out an insight that Bill Bonner uses to create a deeper connection with readers and motivate them to buy.

Interview with a Pro: John Carlton Reveals the Secrets Behind His Letter for "Sex: A Man's Guide"
By Scott Haines
May 19, 2003 (04:41:25 pm)

John Carlton joins AWAI for an interview on how he's found big success writing edgy copy.

Why Clients Rewrite Your Copy (and How to Handle It)
By Bob Bly
April 14, 2003 (04:15:38 pm)

Bob Bly provides tips on how to work with clients who rewrite your copy.

Boost Your Sales by Having a Contingency Plan
By Michael Masterson
February 10, 2003 (03:52:46 pm)

Michael Masterson shows you how a contingency plan can boost your sales.

The “Ben Franklin” (and Other Secret Ways to Close a Sales Pitch)
August 05, 2002 (08:12:41 pm)

Discover five methods for closing your sales promotions.

12 Ways to Use Lift Notes to Boost Response
By John Forde
July 08, 2002 (08:30:52 pm)

John Forde gives you 12 strategies you can use to write better lift notes.

Marketing Insight: Michael Masterson on Fear and Greed
By Michael Masterson
May 13, 2002 (09:08:19 pm)

Michael Masterson tells you why fear and greed aren't the most powerful motivating emotions in your copy.

The Master Copywriter's Checklist for Creating Irresistible Offers
April 22, 2002 (09:13:55 pm)

The offer is critical to a promotion's success—learn how to create an irresistible offer.

Interview With a Pro: Porter Stansberry Reveals How He Got Started As a Copywriter – and the Secret of the Big Idea
January 28, 2002 (04:38:51 pm)

In an interview with Porter Stansberry you learn how to get started as a copywriting and how to capture a compelling big idea for each package that you write.

Five Absolute Essentials for Making It as a Copywriter
By John Forde
December 17, 2001 (10:18:49 am)

John Forde tells you what you need to make it as a freelance copywriter.

A Mini Master's Lesson in Writing Winning Headlines
October 22, 2001 (09:54:44 am)

A quick tutorial in how to write masters-level headlines for your direct response packages.

Interview with a Pro: Master Copywriter Arthur Johnson Tells All to Michael Masterson, Part 1
July 30, 2001 (12:21:41 pm)

Arthur Johnson reveals his secrets to writing successful copy.

Bullet Blaster: A Review of the 4 U's Plus Exercises to Improve Your Bullet-Writing Skill
June 18, 2001 (01:21:04 pm)

Learn how you can use the 4 U's to make sure your bullets are reeling your readers in, not letting them slip away.