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The 10% Solution – Mastering the Lead
October 15, 2008 (08:53:49 am)
Michael Masterson takes a look at one of the most common lead types – the ’problem/solution” lead.
How I Went From Layoff to Payoff – 3 Steps to Becoming the Copywriter You Really Want to Be
October 13, 2008 (08:03:48 am)
AWAI member Penny Thomas reveals how she became a successful freelance copywriter using a simple, 3-step system.
How to Write an Exciting Interview
October 10, 2008 (10:00:26 am)
AWAI Staff Writer, Guillermo Rubio, meets up with Michael Masterson in the neighborhood cigar bar and discovers exactly how to write a great interview.
Top 10 Mailers in the Banking Industry
October 07, 2008 (08:59:22 am)
Discover the names and websites of 10 top mailers in the banking industry.
Do Johnson Boxes Still Work?
September 23, 2008 (08:07:40 am)
Britt Brouse shares a long-standing copy technique that will give your direct-mail package extra impact and increase your response rates.
The Five Most Popular-and Lucrative-Niches for Copywriters
August 20, 2008 (09:23:16 am)
Copywriting Coach, Chris Marlow shares the top five niches for copywriters.
Safelist Marketing: An Affordable Marketing Option Or a Huge Waste of Time?
July 30, 2008 (08:44:44 am)
AWAI Staff Writer John Wood explains the term “safelist” and whether or not you should use them in your email marketing strategy.
The “Four Great Rules” of Copywriting: Sorry, Mr. Pickwick, not these.
July 21, 2008 (10:25:34 am)
Copywriting industry icon, Herschell Gordon Lewis shares his “Four Great Laws” of copywriting.
Paul Hollingshead on Building a Successful Career As a Financial Copywriter
June 17, 2008 (11:55:48 am)
Master copywriter Paul Hollingshead shares how to build your copywriting career in the most lucrative niche today – the financial market.
“I Am a Copywriter!”
June 16, 2008 (11:54:50 am)
Will Newman reveals four simple words that can transform you into a bona-fide copywriter … today!
An Interview With Fundraising Master Kimberly Seville
May 20, 2008 (05:32:51 pm)
Top fundraising copywriter Kimberly Seville reveals a 4-step process to get your first fundraising client. Plus, discover the most profitable kind of organizations to write for during this economic downturn.
At Least 10 Books Every Copywriter Should Read – Twice
May 05, 2008 (03:05:51 pm)
John Forde’s list of “must-reads” for every copywriter, as well as anyone interested in business-building or marketing.
Bob Bly Shares His Secrets to Finding Clients and Succeeding as a B2B Copywriter
April 22, 2008 (05:27:24 pm)
Bob Bly offers an in-depth look at B2B copywriting – from tips and techniques for getting to know your audience better, to the best way to connect with potential clients.
An Interview with Alternative Health Copywriter Donna Doyle
March 19, 2008 (05:19:59 pm)
Alternative health copywriter Donna Doyle gives advice on landing assignments and writing successful promotions.
Improve Your Copywriting Skills … How to Force Your Reader to Keep Reading – Let Me Explain …
March 10, 2008 (02:18:30 pm)
AWAI staff writer John Wood explains five ways to utilize conversational transitions in your copy to keep your reader reading.
Top 15 Mailers in the Health Market
March 05, 2008 (05:19:34 pm)
Discover the names and websites of fifteen top mailers in the health industry.
Improve Your Copywriting Skills … 7 Ways to Improve the Copy on the Next Web Page You Write
February 25, 2008 (02:08:25 pm)
Web copy expert Nick Usborne reveals seven ways to ensure your web copy is the best it can be.
An Interview with Expert Catalog Copywriter Jay White
February 20, 2008 (05:18:13 pm)
Catalog copywriting expert, Jay White, reveals what sets catalog copy apart from regular copy.
Who is Elmer Wheeler … and how can he boost your response rate?
February 11, 2008 (01:56:57 pm)
AWAI staff writer John Wood highlights Elmer Wheeler, one of the pioneers of persuasive writing. Using Wheeler’s tested selling techniques can boost response and transform your copywriting career.
An Interview with Real Estate Copywriter Marte Cliff
January 23, 2008 (05:11:22 pm)
AWAI-trained copywriter Marte Cliff provides tips on writing for the real estate market.
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