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The Mixed Martial Arts Technique That’ll Sharpen Your Copywriting Skills (Without the Blood, Sweat, and Tears)

Apply the technique fighters use to learn new moves to your copywriting training. See the whole concept, practice the parts, and put it back together.

This Red Pen Method is the Easiest Way to Edit Your Sales Copy

Finding the “What’s In It For Me?” (WIIFM) angle in your sales copy is easy if you use the Red Pen method.

The Secret of Oak Island Isn’t Buried Treasure, It’s Copywriting

The real secret of this popular television show isn't about hidden treasure — it’s about copywriting.

How Great Copywriters Paint a Picture that Consumes the Prospect

The shocking truth why great copywriters never try and sell prospects with their copy… instead they paint pictures that consume them.

“Best of the Best” Copywriting Tips to Use in 2017

Make 2017 your standout year as a freelance writer by using these "best of the best" copywriting tips.

You Can’t Become Great at Copywriting Unless You Practice Writing Every Day

There’s only one way to go from good copywriter to great and that is to practice, practice, and practice writing.

Herschell Gordon Lewis: A True Inspiration to Many Copywriters and Marketers

Remembering the brilliance of a copy and marketing genius, Herschell Gordon Lewis.

13 Hidden Motivations That Turn Prospects Into Buyers

Converting a prospect into a buyer comes down to tapping into hidden motivations that drive the sale. Here’s 13 ways to do that.

Overcome Challenges By Asking Yourself This Simple Six-Word Question

Asking this simple six-word question can advance your copywriting career in ways you never imagined possible.

Make Prospects Happy, Keep Your Sentences Short

For copywriters, simple writing is important in sales letters because it keeps your prospect engaged and guides them all the way through to the close.

A Lesson in How Little Observations Can Become the Backbone of a Great Idea

At its heart, copywriting is about turning ideas into winning promotions. That’s why you should never limit the sources you use to come up with ideas.

The Secret Advantage that Separates “A-List” Copywriters from Ordinary Writers

There’s really only one secret for climbing the ranks to “A-list” copywriter: You have to master the skill of coming up with good ideas

A Groundbreaking Moment for AWAI’s Annual Copywriting Bootcamp

Don’t agonize over studying winning sales letters when the experts are ready and willing to give you all the help you need.

A New Way to Think About a 56-Year-Old Marketing Principle

Start thinking like a marketer and you are bound to write more winning sales letters and get paid more money too.

Become a Fearless Copywriter: Give Yourself an Edge Using the Russian Goulash Method of Copywriting

Becoming a fearless copywriter is like making Russian goulash… you just have to keep at it until the words flow like magic.

This Winning Copywriting Formula Starts by Asking Intriguing Questions

Asking intriguing questions around facts you uncover from your research could lead to millions in sales.

Always Do the Work Needed to Get Testimonials for Your Sales Letter

Testimonials are often neglected, but they are like word-of- mouth advertising and help you get the sale.

Why Not Having Testimonials in Your Sales Letter Could Hijack Response

To overcome the prospect’s natural skepticism, inject a dose of credibility into your sales message using the power of testimonials.

Why Copywriting is the Best Freelance Career and Why You Should Become a Copywriter Now

Forbes ranked copywriting as the best freelance career worth quitting your job… Here’s why that is true.

Why You Can’t Rush Your Success as a GREAT Copywriter

Becoming a GREAT copywriter is possible if you put in the time. But it doesn’t happen overnight… it takes patience, persistence, and perspiration.

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