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Selling Yourself to B2B Marketing Directors
February 07, 2019 (09:10:57 am)
When you understand what’s important to the marketing directors of B2B companies you want to write for, it’s easier to get them to hire you.
Get B2B Email Copywriting Gigs with this Simple Technique
January 25, 2019 (06:47:22 am)
B2B companies do a LOT of email marketing — creating big demand for writers. Steve Slaunwhite outlines six steps for you to land a high-paying opportunity.
8 Reasons You Should Write Email Copy for B2B Companies
January 24, 2019 (06:28:41 am)
Business-to-Business (B2B) companies do a LOT of email marketing — creating big demand for writers. Steve Slaunwhite reveals 8 reasons it’s a terrific gig.
The Highest-Paying “Short Copy” Gig in B2B
January 23, 2019 (06:09:35 am)
Business-to-Business (B2B) expert Steve Slaunwhite found a project you can complete in half a day — and command top fees for writing. He reveals all here.
How to Differentiate Yourself as a B2B Copywriter
December 27, 2018 (08:13:49 am)
The specialized skills you have as a B2B copywriter are only the first step in differentiating yourself. Here’s a 3-step process to help you stand out as unique.
6 Top-Paying Writing Gigs in B2B
December 12, 2018 (06:45:38 am)
What are today’s top-paying B2B writing gigs? Steve Slaunwhite lists six opportunities to make good money writing for the $5.7 million B2B industry.
What to Do When Your Copywriting Client Goes Silent
November 29, 2018 (08:26:48 am)
It’s disconcerting when a copywriting client goes silent in the middle of a project. Here’s what to do so you make the best of an awkward situation.
Where’s the Fun in B2B Copywriting? (Hint: Almost Everywhere)
November 28, 2018 (06:20:31 am)
B2B isn’t only a great path for writers because of the money, variety, and demand. Steve Slaunwhite says B2B writing projects can also be a lot of fun!
Should You Be a B2B Copy Project Specialist?
November 27, 2018 (06:33:26 am)
One tactic will help you market your services more easily AND earn higher writing fees. Follow this strategy for your choice of clients and opportunities.
7 Tips to Shorten Copy without Losing Impact
November 15, 2018 (09:23:33 am)
What do you do when the copy you wrote is too long to fit the available space? Here are seven tips to shorten your copy without losing impact.
5 Characteristics of an In-Demand, High-Value B2B Copywriter
October 25, 2018 (06:26:06 am)
When you position yourself as a high-value B2B copywriter, you’ll be more in demand. And you can land clients who are happy to pay your professional fees.
How to Write B2B Scripts (Part 2)
October 18, 2018 (07:05:17 am)
Writing scripts for B2B companies takes a slightly different approach. Here’s what you need to know to do a great job on these fun and lucrative projects.
How to Get B2B Scriptwriting Work (Part 1)
October 11, 2018 (07:09:49 am)
Writing scripts for B2B companies can be a lot of fun, and lucrative, too. But getting those gigs requires a slightly different approach. Here’s how to do it.
How to Ask Your Clients for Referrals
September 27, 2018 (07:37:41 am)
When you use this technique to ask clients for referrals, you’ll hear from more of your ideal prospects. And they will be ready to hire you on the spot.
Using Account-Based Marketing to Land Dream B2B Clients
September 20, 2018 (06:54:42 am)
Account-based marketing is an effective way to land dream B2B clients. And you’ll only need two or three of them to fill your schedule.
What’s the Best Lead Magnet for a B2B Copywriter
September 13, 2018 (07:40:26 am)
Lead magnets are a great way for B2B copywriters to attract prospects. Here’s how to choose the right kind for your business.
A Secret and Powerful B2B Copywriting Tip
August 30, 2018 (06:53:20 am)
This little-known B2B copywriting tip can make writing B2B copy easier and much more effective.
Today’s 7 Most-Asked Questions about B2B Copywriting
August 30, 2018 (06:47:53 am)
Expert Steve Slaunwhite gets a lot of questions about the opportunity for B2B copywriters. He offers his best, concise answers to the top 7 questions.
How to Create an Accurate B2B Buyer Persona
August 23, 2018 (06:29:10 am)
When you have an accurate buyer persona, you can write your B2B copy faster and more easily. Plus, you’ll know exactly what to say to get a prospect to buy.
How to Win the Conversational Style Argument for B2B Copy
August 16, 2018 (06:19:09 am)
The business conversational style is best for B2B copywriting, but some clients prefer a more formal approach. Here’s how to win them over.