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Ask These 6 Questions to Write Stronger Copy
August 15, 2019 (08:52:55 am)
Every writing project requires a framework. Asking these six questions provides just such a framework so you can write better, benefit-rich copy.
5 Pitfalls to Avoid in B2B Copywriting
August 08, 2019 (08:21:31 am)
You probably know the common pitfalls to avoid in your B2B copywriting, but do you know to steer clear of these better-disguised pitfalls?
Six-Step Plan for a Successful First Prospect Interview
August 01, 2019 (09:51:46 am)
Use these steps to qualify your prospect and give you the information you need to put together a killer proposal.
3 Direct Mail Approaches That Still Work
July 25, 2019 (08:06:27 am)
While digital prospecting gets all the attention these days, direct mail prospecting can still work — when it’s done right. Here are three tactics to try.
Land New Clients from Conferences… Without Attending
July 18, 2019 (08:36:46 am)
You don’t have to attend a conference in person to get clients from them. Here are four ways you can benefit from conferences without attending.
How You Can Have More Than One Copywriting Niche (and Why It’s a Good Idea)
July 11, 2019 (08:09:49 am)
Here’s how you can specialize — without pigeonholing yourself into one niche — and why you might want to.
Quoting Copywriting Projects Using a Sliding Scale
July 04, 2019 (08:13:48 am)
There’s no need to struggle when quoting copywriting projects. Just ask these questions and you’ll be led to the answer.
Six LinkedIn Strategies to Get More Copywriting Clients
June 27, 2019 (09:37:59 am)
Are you using LinkedIn to its full potential? Discover how you can get more copywriting clients by leveraging LinkedIn.
Two Approaches for Working with B2B Copywriting Clients
June 20, 2019 (08:03:41 am)
The transactional approach to working with clients is simple and profitable. But taking an engaged approach makes you a valuable part of your client’s team.
Bringing More Freedom to Your Freelance Copywriting Business
June 13, 2019 (07:59:51 am)
Use these tips to maximize the freedom you have in your freelance copywriting business so you can enjoy the benefits of being a freelancer.
Spend Less Time Proposing… and More Time Doing
June 06, 2019 (08:36:57 am)
Here are five tips to help you avoid wasting time with dead-end copywriting proposals.
An Online Resource to Show Off Your Portfolio and Sharpen Your Writing Skills
May 30, 2019 (08:31:43 am)
Writing every day is a proven way to sharpen your writing skills. Here’s a way to turn your articles into samples and make money from them too.
B2B Micro-Moment Search: Attracting B2B Buyers
May 23, 2019 (08:48:15 am)
Many B2B buyers perform a micro-moment search before they buy. Here’s how to capitalize on the opportunity to get their attention early in the buying cycle.
The Art of the Copywriting Prospect Follow-Up
May 16, 2019 (03:00:48 pm)
Don’t get discouraged when a copywriting prospect doesn’t respond. Here’s what you can do to follow-up and improve your chances of landing the project.
Transform Yourself into a World-Class B2B Copywriter
May 09, 2019 (03:24:47 pm)
Using the secrets of athletic success, you can transform yourself into a world-class B2B copywriter.
How Writers can Beat Imposter Syndrome
May 02, 2019 (08:00:49 am)
If you’ve ever had a thought that you’re not qualified to be a copywriter, you know about Imposter Syndrome. Here’s how to abolish it for good.
How to Get Started as a Software Industry Copywriter
April 18, 2019 (07:59:48 am)
Don’t let a lack of technical knowledge keep you from becoming a software industry copywriter. Getting started is easy when you follow these steps…
Writing Brochures: Less is More
April 11, 2019 (09:18:46 am)
When you’re writing a brochure, it’s tempting to think the more content, the better. Here’s why that’s not the case…
How to Create a Newsletter Article When You’re in a Hurry
April 04, 2019 (03:00:58 pm)
Need to write a newsletter article but don’t have much time? Use one of these five newsletter article types that are relatively quick and simple to write.
9 Ways to Save on Your Business Start-Up Costs
March 28, 2019 (03:33:44 pm)
It’s easy to let freelance start-up costs get out of hand. Use these tips to make sure you’re only buying what you really need.