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How to Get That Coveted Conversational Tone in Your Writing

You’ve heard of the ugly first draft… which you never want to turn in to a client. Especially if the sentences are formal, stilted, and (yawn)… Boorrrinng. Here’s how to make sure you get the coveted conversational tone.

Use Intention-Based Marketing to Boost Your B2B Business Results

Marketing your B2B freelance business is a requirement if you want clients… but haphazard methods yield haphazard results. Use intention-based marketing for a business-winning strategy.

Should You Call Out Bad Content?

You’ve probably received or seen bad content — a poorly designed offer, a confusing sales letter, a wordy and dense web page… Should you point it out to the company while offering to fix it? Maybe… if you do it the right way.

How a Podcast Can Help Your Freelance Copywriting Business

You probably have a few favorite podcasts you listen to. There are thousands to choose from — it seems like everyone has one. Should you start one? Probably. Here are seven reasons why podcasts can help your freelance copywriting business.

How to Create a Portfolio for Your B2B Business If You’re a Ghostwriter

When your main freelance project is ghostwritten content, how can you show prospects a portfolio of your work? These five tips ensure you protect your clients’ confidentiality and prove your worth to prospects.

How Trello Helps Organize Your B2B Freelance Copywriting Business

The main activity you perform in your B2B freelance business is writing. But there are many non-writing tasks to keep your business moving forward. How do you stay on top of those? Many writers use a tool like Trello to stay on top of all the those critical non-writing activities. Here's how.

What Your B2B Client Qualification Form Is Trying to Tell You

The qualification form on your website is a good way to screen potential B2B clients. But what do you do when your prospect doesn’t provide much detail to tell you what they're looking for? Your form will reveal all you need to know.

How to Roadmap Your Way to B2B Freelance Success

Being an order-taker as a freelancer may get you a lot of work, but it won’t be high-paying work. Learn how to roadmap your way to higher fees, more engaging work, and B2B freelance success.

Want B2B Freelance Success? Ask a Different Question

To those of you who worry from one month to the next if you’ll have enough client work to pay the bills… What if you shifted your mind (and actions) by asking a different question? You can have B2B freelance success with a steady stream of well-paying clients… Just ask.

Make Your B2B Copywriting "Lean" into Persuasion

B2B copywriting has a unique challenge… it has to persuade people with different roles and different goals. That’s why it’s important to understand what drives both an operations manager and a CEO to make a purchase decision. And to create copy that speaks to each one.

Scaffold Your Way to B2B Freelance Copywriting Success

To achieve B2B freelance success, you know you need to acquire the right skills to do the work… but there are a few other steps you can take that will accelerate your success and support your business.

Moving from In-Person to Online Marketing in 6 Questions

When you’re used to marketing face-to-face, this COVID-created online marketing world can seem daunting. But if you ask yourself these six questions, you’ll create an online marketing presence that will more than make up for those lost in-person events.

Using Email Courses as Lead Generation for Your Writing Business

Many freelance copywriters achieve their income goals using effective lead generation. Find out how email courses are effective, fun to write, and free up your time for more active marketing techniques.

3 Ways to Ensure Your B2B Freelance Business Gets Paid

Though it is very rare for a B2B freelance client not to pay you, because it is a risk to your business, you should protect yourself from even the possibility. Here are three ways to do so.

Two Key Lead-Generation Projects Can Earn You $2,000 or More

How do you help your client bring in new customers, unfamiliar with their brand? You establish authority and show them how the product has helped other customers — with two key lead-generation pieces.

Why You Must Talk Money Before Sending a B2B Proposal

Don’t blow it by being shy about The Money Talk. Bring it up naturally and position it to highlight your value before you submit your B2B client proposal.

How One B2B Copywriter Tripled Her Income by Saying “No”

One B2B copywriter was able to triple her income within a six-month period by instituting these five strategies into her business decision-making.

Achieve B2B Freelance Success Using This 3-Step Formula

The amount of advice for how to succeed in business can be overwhelming. And contradictory. But if you always put any advice into this three-step formula, you’ll always have a framework for B2B freelance success.

Grow Your B2B Client Work Even in an Uncertain Economy

Whether it's a severe recession like we had in 2008 or the global pandemic of this year, outside forces can impact our freelance writing businesses. It can be hard to look past tomorrow or next week, but it is possible to grow your B2B client workload during uncertain times.

Pitch Like a Journalist to Find B2B Freelance Copywriting Success

Use this technique from journalism to let B2B copywriting clients hear what you can do for them… and set yourself up for B2B freelance success.

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