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Attracting the Right B2B Clients with Loglines

The logline is a script-writing tool that’s perfect for attracting your ideal B2B client. Here’s how to apply this handy formula.

The Key First Step for Every Copywriting Project

You’ve landed a prime copywriting project. But before you dive into the writing, there’s a key step you need to take first to make writing faster and easier.

What to Do When Your Copywriting Client Goes Silent

It’s disconcerting when a copywriting client goes silent in the middle of a project. Here’s what to do so you make the best of an awkward situation.

How to Take Time Off as a Freelancer

When you’re a freelancer, there’s no paid time off. So, how do you juggle your need for time away from your business and keeping your clients happy?

7 Tips to Shorten Copy without Losing Impact

What do you do when the copy you wrote is too long to fit the available space? Here are seven tips to shorten your copy without losing impact.

Your First B2B Writing Project: 10 Success Tips

Congratulations! You’ve landed your first B2B writing project. Here are 10 tips to help you complete it successfully so your client sings your praises.

What to Do When a Prospect Already Has a Go-To Copywriter

When a client tells you they have a go-to copywriter or they work with an ad agency, don’t give up! Here’s why…

How to Boost the Strength of Your B2B Writing Portfolio

Want a B2B writing portfolio that shows off your skills and gets the attention of your ideal clients? Here’s an easy way to do just that!

How to Write B2B Scripts (Part 2)

Writing scripts for B2B companies takes a slightly different approach. Here’s what you need to know to do a great job on these fun and lucrative projects.

How to Get B2B Scriptwriting Work (Part 1)

Writing scripts for B2B companies can be a lot of fun, and lucrative, too. But getting those gigs requires a slightly different approach. Here’s how to do it.

7 Reasons Not to Discount Your Copywriting Fees

When you discount your copywriting fees, you sell yourself short. Here’s why you should be raising — not lowering — your fees.

How to Ask Your Clients for Referrals

When you use this technique to ask clients for referrals, you’ll hear from more of your ideal prospects. And they will be ready to hire you on the spot.

Using Account-Based Marketing to Land Dream B2B Clients

Account-based marketing is an effective way to land dream B2B clients. And you’ll only need two or three of them to fill your schedule.

What’s the Best Lead Magnet for a B2B Copywriter

Lead magnets are a great way for B2B copywriters to attract prospects. Here’s how to choose the right kind for your business.

How an Accountability Partner Can Help You When You’re Starting Out

Having an accountability partner can be a huge advantage when you’re just starting out. Here are a few tips to help you make the most of your business relationship.

A Secret and Powerful B2B Copywriting Tip

This little-known B2B copywriting tip can make writing B2B copy easier and much more effective.

How to Create an Accurate B2B Buyer Persona

When you have an accurate buyer persona, you can write your B2B copy faster and more easily. Plus, you’ll know exactly what to say to get a prospect to buy.

How to Win the Conversational Style Argument for B2B Copy

The business conversational style is best for B2B copywriting, but some clients prefer a more formal approach. Here’s how to win them over.

Self-Confidence and Success as a B2B Copywriter

Think you need heaps of self-confidence to be successful as a B2B copywriter? Turns out you don’t! Here’s what you need instead…

Working with Small Businesses as a B2B Copywriter

Small businesses are often overlooked as potential clients for B2B copywriters, but working with this market can be profitable as well as satisfying.

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