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What’s the Best Lead Magnet for a B2B Copywriter

Lead magnets are a great way for B2B copywriters to attract prospects. Here’s how to choose the right kind for your business.

How an Accountability Partner Can Help You When You’re Starting Out

Having an accountability partner can be a huge advantage when you’re just starting out. Here are a few tips to help you make the most of your business relationship.

A Secret and Powerful B2B Copywriting Tip

This little-known B2B copywriting tip can make writing B2B copy easier and much more effective.

How to Create an Accurate B2B Buyer Persona

When you have an accurate buyer persona, you can write your B2B copy faster and more easily. Plus, you’ll know exactly what to say to get a prospect to buy.

How to Win the Conversational Style Argument for B2B Copy

The business conversational style is best for B2B copywriting, but some clients prefer a more formal approach. Here’s how to win them over.

Self-Confidence and Success as a B2B Copywriter

Think you need heaps of self-confidence to be successful as a B2B copywriter? Turns out you don’t! Here’s what you need instead…

Working with Small Businesses as a B2B Copywriter

Small businesses are often overlooked as potential clients for B2B copywriters, but working with this market can be profitable as well as satisfying.

When You Need to Quit a B2B Copywriting Project

At some point, you may have to quit a B2B copywriting project. There’s no perfect way to bail on a project, but here are some tips to make the best of the situation.

3 Ways to Make Your B2B Copy More Compelling to Decision Makers

Follow these three tips and your B2B copy will be more engaging, more appealing to decision makers, and more likely to get the results your clients want.

How to Raise Your Fees Without Breaking a Sweat

Want to raise your fees without stress? Try this strategy…

How to Keep a B2B Client When Your Contact Leaves the Company

When your main contact leaves, you might lose that B2B copywriting client if you’re not proactive. Here are 5 tips to help survive the changing of the guard.

A 5-Step Method for Writing Better B2B Sales Copy Faster

Stay on target when you use this 5-step strategy to write high-performing B2B sales copy faster and easier.

How to Find a Copywriting Mentor

A business mentor can help you be successful faster. Here’s how you can find a mentor for your copywriting business.

When Should You Charge for B2B Copywriting Revisions?

When a client wants revisions to your copywriting project, you might be justified in asking for more money. Here’s how to have that difficult conversation.

Why Are You a B2B Copywriter?

Do you have a good reason to be a B2B copywriter or a great reason? Here’s the difference…

Should You Hire a Virtual Assistant for Your Copywriting Business?

At a certain point, hiring a Virtual Assistant for your B2B copywriting business makes sense. Find out when you should, what to look for, and where to find one.

Copywriting Makeovers: Tips and Tricks

Copywriting makeovers or rewrites can be lucrative projects. But it’s easy for them to go terribly wrong. Here’s how to avoid potential problems.

How to Pitch Articles to B2B Trade Publications

Getting articles published in B2B trade publications raises your profile as an expert clients want to hire. Here’s how to pitch ideas so editors say yes.

How to Avoid the 5 Most Common B2B Buyer Turnoffs

In a recent survey, B2B buyers revealed what they like least about the B2B buying process. Here’s what you need to know.

The “Marketing Agency Piggyback” Strategy for New B2B Copywriters

Need clients? The “Marketing Agency Piggyback” strategy may be the perfect solution to get B2B copywriting clients fast!

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