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How to Avoid 7 Common B2B Copywriting Mistakes

New copywriters often make these common B2B copy mistakes. Here’s how you can avoid them so your copy is more effective.

The Buyer’s Journey: Lessons from Trail Building

Naturally lead your B2B prospect on the buyer’s journey with these trail-building strategies.

Choosing a Professional Email Address for Your Freelance Business

One of the first things prospects see is your email address. Here’s how to choose an email address for your freelance business that presents you as a professional.

How to Overcome the Fear of Getting Started

When you’re just starting out, it’s easy to feel overwhelmed. Instead, try this easy strategy to overcome the fear of getting started.

How Do Your Clients Measure Success?

Do you know how your clients really measure success? It might not be sales, leads, or new clients. To get it right, it pays to do your homework!

Selling Yourself to B2B Marketing Directors

When you understand what’s important to the marketing directors of B2B companies you want to write for, it’s easier to get them to hire you.

Why a CRM Is Useful for Freelancer Copywriters

Do you need a customer relationship management tool for your freelance copywriting business? Here’s when a CRM can be useful.

Find Your Next B2B Copywriting Client Here

Whether you’re looking for your first B2B copywriting client, or one more to fill up your schedule, this strategy makes it easy.

How to Proofread Your Copy and Make It Shine

Use this three-step method to proofread your copy and make it shine.

How to Position Yourself as a B2B Social Media Expert

Follow these six easy steps to demonstrate your expertise as a B2B Social Media Expert. It’s a great way to attract new B2B clients!

3 Ways to Respond to Requests for Lower Copywriting Fees

When a potential client asks you to lower your copywriting fees, try one of these strategies instead.

How to Differentiate Yourself as a B2B Copywriter

The specialized skills you have as a B2B copywriter are only the first step in differentiating yourself. Here’s a 3-step process to help you stand out as unique.

Five Ways to Land B2B Copywriting Clients using Twitter

Although it’s not the largest social media platform, Twitter provides excellent opportunities to find and land B2B copywriting clients.

Attracting the Right B2B Clients with Loglines

The logline is a script-writing tool that’s perfect for attracting your ideal B2B client. Here’s how to apply this handy formula.

The Key First Step for Every Copywriting Project

You’ve landed a prime copywriting project. But before you dive into the writing, there’s a key step you need to take first to make writing faster and easier.

What to Do When Your Copywriting Client Goes Silent

It’s disconcerting when a copywriting client goes silent in the middle of a project. Here’s what to do so you make the best of an awkward situation.

How to Take Time Off as a Freelancer

When you’re a freelancer, there’s no paid time off. So, how do you juggle your need for time away from your business and keeping your clients happy?

7 Tips to Shorten Copy without Losing Impact

What do you do when the copy you wrote is too long to fit the available space? Here are seven tips to shorten your copy without losing impact.

Your First B2B Writing Project: 10 Success Tips

Congratulations! You’ve landed your first B2B writing project. Here are 10 tips to help you complete it successfully so your client sings your praises.

What to Do When a Prospect Already Has a Go-To Copywriter

When a client tells you they have a go-to copywriter or they work with an ad agency, don’t give up! Here’s why…

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