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To Go Big, Start Small: Focus to Build Your Copywriting Business

What do a brick, Zen, and focus have to do with building a thriving copywriting business? When you adhere to these principles, your writing and your business improve dramatically.

How to Increase Copywriting Proposal Conversions

When working with a new client or on a new project with an existing client, you want to show them why you’re the right one for the job. Here are five ways to increase your proposal conversions and win that project.

5 Sales Copy Editing Tips That Can Double Conversions

Even when you’ve written the best sales copy you can, there are ways you can make it better. In fact, here are five sales copy editing techniques I’ve learned that can double conversions.

Attract Your Best Copywriting Clients with Personal Branding

Do you want to choose which clients you take on? Be able to decline those you’re just not that into? To attract your vision for your best clients, you need personal branding.

The Tao of Writing Email Subject Lines

Why aren't your email subject lines working? Steve Slaunwhite has eight questions you can ask yourself to find your own way to great subject lines.

3 Tips to Level Up Your Online Networking Game

Whether you're stuck at home because of a pandemic or just not a fan of live events, you can still make amazing connections online. Virtual conferences are using tech tools that have made it easier to connect with other attendees. These 3 tips will help you level up your online networking game.

Turning Motion into ACTION Fuels Your Writing Business Success

You’re working on building your business every day… but are you just in motion, or are you taking ACTION? If you’re not taking these steps, you may not be making the progress you could be.

Know When and How to Offer Productized Services or Packages

As a business professional, you never want your clients to treat you like a fast-food restaurant, ordering a “meal deal” from you. BUT, if you package some services this way, you can increase your revenue and cut your work time.

Choosing the Wrong Pain Point Will Sink Your Copy

You can write the best copy in the world, but if it isn’t pointed at the right pain point, it will go wide of its mark. Identify if you have the right pain point by looking at these three characteristics.

Bring More Value to Your Clients — And Revenue to Your Business

When you understand and can apply this “no push” advertising strategically to your client’s marketing efforts, you can bring significant value to your clients… and add a lot of revenue to your business.

Lock in Your Income with Recurring Writing Work

You have recurring monthly bills… so it helps to have recurring monthly income. And you can have that, while keeping your freelance freedom, when you lock in recurring B2B writing work. Here’s how.

When You Look for New Prospects, Don't Miss These Sites

Daily prospecting yields results, especially when you’re starting out. But where do you find those new prospects? Check out these lesser-known sites.

A Simple Daily Outreach System Can Deliver Big Results

Successful freelancers do a combination of inbound and outbound marketing. Their key to that success? Usually a simple daily outreach system combined with consistency… here’s how.

4 Ways You Can Make the Case for Hiring You as a Freelancer

Just like you make the case to prospects for why your client’s product or service is their best choice, you can make the case to your prospects that you, the freelancer, are their best choice. Here are four ways to do that.

How You Can Create a Valuable Giveaway to Attract New Leads

Does the thought of creating an e-book for your business overwhelm you? What will you write about? Who will want to read it? How will it be seen? If you follow the guidance inside, your e-book will be a valuable giveaway that attracts new leads for your business.

How to Write a Powerful B2B Video Script for Your Client

Videos are now a B2B company’s second-most used marketing tactic. And that’s good news for B2B copywriters. Because a powerful B2B video script, written by you, will deliver big results for your client... and for you.

Get More Copywriting Done More Quickly by Stopping This Bad Habit

There’s a lie we all tell ourselves that is severely hampering our ability to get our work done. In an eight-hour day, it can suck up as much as 2 hours and 15 minutes. If you want to get more copywriting done more quickly, you need to stop this bad habit right now.

5 Questions to Ask ─ Is This B2B Client a Good Fit for You?

Saying “yes” to a B2B client who isn’t a good fit for you or your business goals can be like buying a pair of shoes that look great in the box, but give you blisters when you take them out and wear them for any length of time. Avoid the client "blisters" with these five questions.

Make Time Smart Decisions to Achieve B2B Writing Success

Admit it: you identify with the 80% of adults with too much to do and not enough time to do it. You don’t have to live this way ─ make time smart decisions to achieve B2B writing success.

Grow your Freelance Business — The Power of Making an Offer a Day

If you want to grow your freelance business by getting higher-quality, more targeted clients, here’s a technique that works. Try making an offer a day, every day, and see just how far you can take your business.

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