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Make Your B2B Copywriting "Lean" into Persuasion

B2B copywriting has a unique challenge… it has to persuade people with different roles and different goals. That’s why it’s important to understand what drives both an operations manager and a CEO to make a purchase decision. And to create copy that speaks to each one.

Scaffold Your Way to B2B Freelance Copywriting Success

To achieve B2B freelance success, you know you need to acquire the right skills to do the work… but there are a few other steps you can take that will accelerate your success and support your business.

Moving from In-Person to Online Marketing in 6 Questions

When you’re used to marketing face-to-face, this COVID-created online marketing world can seem daunting. But if you ask yourself these six questions, you’ll create an online marketing presence that will more than make up for those lost in-person events.

Using Email Courses as Lead Generation for Your Writing Business

Many freelance copywriters achieve their income goals using effective lead generation. Find out how email courses are effective, fun to write, and free up your time for more active marketing techniques.

3 Ways to Ensure Your B2B Freelance Business Gets Paid

Though it is very rare for a B2B freelance client not to pay you, because it is a risk to your business, you should protect yourself from even the possibility. Here are three ways to do so.

Two Key Lead-Generation Projects Can Earn You $2,000 or More

How do you help your client bring in new customers, unfamiliar with their brand? You establish authority and show them how the product has helped other customers — with two key lead-generation pieces.

Why You Must Talk Money Before Sending a B2B Proposal

Don’t blow it by being shy about The Money Talk. Bring it up naturally and position it to highlight your value before you submit your B2B client proposal.

How One B2B Copywriter Tripled Her Income by Saying “No”

One B2B copywriter was able to triple her income within a six-month period by instituting these five strategies into her business decision-making.

Achieve B2B Freelance Success Using This 3-Step Formula

The amount of advice for how to succeed in business can be overwhelming. And contradictory. But if you always put any advice into this three-step formula, you’ll always have a framework for B2B freelance success.

Grow Your B2B Client Work Even in an Uncertain Economy

Whether it's a severe recession like we had in 2008 or the global pandemic of this year, outside forces can impact our freelance writing businesses. It can be hard to look past tomorrow or next week, but it is possible to grow your B2B client workload during uncertain times.

Pitch Like a Journalist to Find B2B Freelance Copywriting Success

Use this technique from journalism to let B2B copywriting clients hear what you can do for them… and set yourself up for B2B freelance success.

How to Discover Better LinkedIn B2B Leads with This Checklist

Save time and zero in on the prospects you really want to work with by implementing a checklist that lets you qualify LinkedIn leads and focus on those who are most likely to result in a beneficial partnership.

A 3-Pronged Approach to Finding B2B Writing Clients on LinkedIn

Even if you’re already using LinkedIn to connect with B2B writing clients, you’re probably still under-using this valuable tool. Read on to increase LinkedIn’s value with a three-pronged strategy for getting clients on LinkedIn.

Proven Method to Get B2B Freelance Clients with One Sample

Don’t let lack of experience stop you. You can get B2B freelance clients, with just one sample, when you use this proven method to prospect.

One Secret Skill to Turn You Into a Well-Paid B2B Freelancer

Use these four tips and this one secret to take yourself from a decent freelance copywriter to a sought-after, well-paid B2B freelancer.

Three "Hidden" Content Marketing Opportunities for B2B Writers

Beyond articles, blogging, and e-books, there are three “hidden” content marketing projects you can pitch to new or existing clients to increase your revenue and help them improve their content marketing results.

Earn $24,000 Writing Just One of These in Your Spare Time

Writing e-newsletters for clients is the best way to make a consistent, predictable income as a writer… earning as much as $24,000 in your spare time from each client.

Achieve Your B2B Copywriting Goals by Doing This Every Single Day

Use this software industry technique to hit every one of your B2B copywriting goals this year, without herculean effort. It all starts with optimizing for the starting line rather than the finish line.

5 Metrics You Should Track for Your Freelance Writing Business

Instead of getting lost in data to track your freelance writing business, focus on these five key performance indicators to keep your finger on the pulse of your small business.

How to Get Past the Anxiety of Starting Your Freelance Business

Jitters and butterflies are always part of the mix when you're stepping out of your comfort zone... to start a new B2B freelancing business, to pick up a new client, to take on a new service. Follow these tips to move through that anxiety and put your best foot forward.

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