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Three "Hidden" Content Marketing Opportunities for B2B Writers
August 06, 2020 (08:00:31 am)
Beyond articles, blogging, and e-books, there are three “hidden” content marketing projects you can pitch to new or existing clients to increase your revenue and help them improve their content marketing results.
Earn $24,000 Writing Just One of These in Your Spare Time
August 03, 2020 (08:00:50 am)
Writing e-newsletters for clients is the best way to make a consistent, predictable income as a writer… earning as much as $24,000 in your spare time from each client.
Achieve Your B2B Copywriting Goals by Doing This Every Single Day
July 30, 2020 (09:00:57 am)
Use this software industry technique to hit every one of your B2B copywriting goals this year, without herculean effort. It all starts with optimizing for the starting line rather than the finish line.
5 Metrics You Should Track for Your Freelance Writing Business
July 23, 2020 (08:00:54 am)
Instead of getting lost in data to track your freelance writing business, focus on these five key performance indicators to keep your finger on the pulse of your small business.
How to Get Past the Anxiety of Starting Your Freelance Business
July 16, 2020 (08:01:46 am)
Jitters and butterflies are always part of the mix when you're stepping out of your comfort zone... to start a new B2B freelancing business, to pick up a new client, to take on a new service. Follow these tips to move through that anxiety and put your best foot forward.
Your Roadmap to Conquer Mediocre B2B Content
July 09, 2020 (08:07:57 am)
The world is littered with mediocre, or worse, “good enough” B2B content... presenting an “awesome opportunity” for B2B writers to lead reluctant companies away from safe, “done by everyone else” copy into a world where compelling content drives views, trust, and ultimately sales.
Make the Business Case for a B2B Content Marketing Strategy
July 02, 2020 (08:00:52 am)
Just creating a bunch of content doesn’t mean you have a content marketing strategy… focused on buyers and leveraging the buyer’s experience to move them along to purchase. Instead, use these five elements for a successful content marketing strategy.
Connecting Content Creation to the Customer Journey
June 25, 2020 (08:00:19 am)
It’s important to understand who you’re talking to when you write a piece of content. I’ll take you through the customer journey to show you who you’re talking to and what you need to be saying to them.
Build Good Relationships with a Good B2B Client Proposal
June 18, 2020 (11:36:15 am)
B2B client satisfaction almost always leads to more work and more income... so how do you do that? Use this one tool, every time, to ensure both you and your client are on the same page... with the same expectations and requirements... and watch those testimonials roll in.
An SEO Checklist for Your B2B Copywriting Website
June 11, 2020 (10:33:16 am)
Most people simply assume that SEO is ridiculously complicated and super expensive as well. The truth is that for a "normal" freelance website, the whole SEO process is pretty simple if you understand Google’s algorithms. Use our checklist to hit the high points.
6 Follow-Up Strategies That Build B2B Client Relationships
June 04, 2020 (08:00:41 am)
Does it feel pushy to you when you think about following up with a lead? If it does, you’re not alone. But it’s necessary to build client relationships… so use these six tips to master “the follow-up”... no push required.
How Zoom Helps You Build Your B2B Freelance Copywriting Business
May 28, 2020 (08:00:11 am)
A virtual presence is critical to stay connected to clients. Learn how to use Zoom and other video meeting apps to effectively build client relationships by following these best practices of virtual meetings.
How to Get Paid for Your Writing in Your B2B Freelance Business
May 21, 2020 (08:00:47 am)
The beauty of your B2B freelance business is you can usually work from anywhere... but it's not always as easy to get paid from anywhere for your work. Here's how to get paid, no matter where you or your clients are.
How Gratitude Seeds Success in B2B Copywriting Businesses
May 14, 2020 (03:00:54 pm)
Being grateful for what you currently have helps you be happier in the moment. But did you know there's more to it than that? Here are three reasons why it's critical to the health of your business to cultivate an attitude of gratitude.
Take Control of Your B2B Copywriting Schedule
May 07, 2020 (03:00:58 pm)
If you’ve ever wondered why you didn’t get your daily list done, you don’t want to miss this advice to take control of your B2B copywriting schedule.
Five Strategies for More Effective B2B Social Media Marketing
April 30, 2020 (08:00:30 am)
Having a B2B social media presence is required for B2B companies today. But which platform? Who are you talking to? What are you saying? Follow these five tips to improve the success of your B2B social media marketing strategy.
Unleash the Power of Your Past on LinkedIn to Reel in B2B Clients
April 23, 2020 (08:00:46 am)
If you're changing careers to B2B writing, should you leave past experiences and jobs on your LinkedIn profile? Yes... if you take these steps.
10 Favorite Writing Tools for Productive B2B Copywriters
April 16, 2020 (08:12:51 am)
These 10 favorite writing tools for B2B writers keep you focused, monitor your grammar, and much more. Boost your productivity by trying one or two today.
5 Essential Elements of B2B Social Copy
April 09, 2020 (08:00:13 am)
Clients need your guidance for their social media use. These five essential elements ensure your B2B social copy hits its mark with prospects.
5 Ways Mentors Help B2B Copywriters Get Clients
April 02, 2020 (08:00:43 am)
If you haven't made progress on your B2B copywriting goals, consider a mentor. These are five ways a mentor can move you, and your business, forward.