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How Do You Know You're Writing Copy in Your Client's Brand Voice?
October 17, 2019 (08:00:21 am)
One thing a lot of copywriters don’t pay attention to is their client’s (and their own) brand voice. It’s really important, and here’s why…
Get Extra Income Creating a Company Style Guide
October 10, 2019 (08:00:34 am)
When working with a company for the first time, ask if they have a customized style guide. If not, this is something you could get paid to create for them.
B2B Clients, AP, Chicago, and the Oxford Comma: It's a Matter of Style
October 03, 2019 (08:00:31 am)
When you’re working with your B2B clients, you know you need to know their products and their prospects. But you also need to know their style.
3 Steps for Your Best B2B Content Article
September 26, 2019 (08:00:41 am)
You’ve submitted a pitch and your editor accepted it. Now, it’s time to write the best possible article by following three simple steps.
Content Writers: 3 Tips to Get More Work
September 19, 2019 (08:04:31 am)
Editors are looking for writers they can count on to provide a huge amount of content. If you follow these tips, you could become an editor’s go-to writer.
Make Your New Client Relationship “Sticky” with a Welcome Email
September 12, 2019 (08:24:47 am)
Avoid buyer’s remorse from your new client by using this welcome email template to communicate even before your project starts.
How to Make Technical Copywriting Projects Interesting
September 05, 2019 (07:27:41 am)
Very technical projects like white papers can be boring if the copywriter doesn’t take a few extra steps to improve readability and provide interesting content.
Use These 6 Ways to Manage Copywriting Client Expectations
August 29, 2019 (08:07:40 am)
You can set yourself up for successful copywriting client communication with a little forethought and it all starts with your first conversation.
Streamline Your Copywriting Research to Increase Your Income
August 22, 2019 (08:06:17 am)
Copywriting research can be time-consuming and intimidating: where to start... how much to do. Find helpful tips for streamlining your research process.
Ask These 6 Questions to Write Stronger Copy
August 15, 2019 (08:52:55 am)
Every writing project requires a framework. Asking these six questions provides just such a framework so you can write better, benefit-rich copy.
5 Pitfalls to Avoid in B2B Copywriting
August 08, 2019 (08:21:31 am)
You probably know the common pitfalls to avoid in your B2B copywriting, but do you know to steer clear of these better-disguised pitfalls?
Six-Step Plan for a Successful First Prospect Interview
August 01, 2019 (09:51:46 am)
Use these steps to qualify your prospect and give you the information you need to put together a killer proposal.
3 Direct Mail Approaches That Still Work
July 25, 2019 (08:06:27 am)
While digital prospecting gets all the attention these days, direct mail prospecting can still work — when it’s done right. Here are three tactics to try.
Land New Clients from Conferences… Without Attending
July 18, 2019 (08:36:46 am)
You don’t have to attend a conference in person to get clients from them. Here are four ways you can benefit from conferences without attending.
How You Can Have More Than One Copywriting Niche (and Why It’s a Good Idea)
July 11, 2019 (08:09:49 am)
Here’s how you can specialize — without pigeonholing yourself into one niche — and why you might want to.
Quoting Copywriting Projects Using a Sliding Scale
July 04, 2019 (08:13:48 am)
There’s no need to struggle when quoting copywriting projects. Just ask these questions and you’ll be led to the answer.
Six LinkedIn Strategies to Get More Copywriting Clients
June 27, 2019 (09:37:59 am)
Are you using LinkedIn to its full potential? Discover how you can get more copywriting clients by leveraging LinkedIn.
Two Approaches for Working with B2B Copywriting Clients
June 20, 2019 (08:03:41 am)
The transactional approach to working with clients is simple and profitable. But taking an engaged approach makes you a valuable part of your client’s team.
Bringing More Freedom to Your Freelance Copywriting Business
June 13, 2019 (07:59:51 am)
Use these tips to maximize the freedom you have in your freelance copywriting business so you can enjoy the benefits of being a freelancer.
Spend Less Time Proposing… and More Time Doing
June 06, 2019 (08:36:57 am)
Here are five tips to help you avoid wasting time with dead-end copywriting proposals.