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- Success Story Interview: Cynthia Waine Brandt In this Inside AWAI interview with Executive Director Katie Yeakle, Cynthia shares how she transitioned from a structured, analytical career into creative nonfiction — and how she wrote her book while intentionally building an audience at the same time. She explains why this “one-two punch” helped her gain momentum before publication, and how it shaped both her confidence and her reach as a writer.
- Final Hours to Get Russ’ Content Training We're about to close down our huge second chance opportunity on Russ Henneberry’s content strategist training program… Where Russ will teach you — step-by-step — how to spot the “money leaks” every business has along their customer journey… And write fun, engaging content that fixes those leaks.
- Success Story Interview: Lisa Christoffel B2B Writers International Managing Editor Lisa Christoffel joins AWAI Executive Director Katie Yeakle to share how she got her business off the ground and what helped her grow into the respected strategist and mentor she is today. She walks through the early decisions she made, how she positioned herself in the B2B space, and the marketing strategies that consistently brought her the right kind of clients.

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The Writer’s Life
- Success Story Interview: Cynthia Waine Brandt In this Inside AWAI interview with Executive Director Katie Yeakle, Cynthia shares how she transitioned from a structured, analytical career into creative nonfiction — and how she wrote her book while intentionally building an audience at the same time. She explains why this “one-two punch” helped her gain momentum before publication, and how it shaped both her confidence and her reach as a writer.
- Success Story Interview: Lisa Christoffel B2B Writers International Managing Editor Lisa Christoffel joins AWAI Executive Director Katie Yeakle to share how she got her business off the ground and what helped her grow into the respected strategist and mentor she is today. She walks through the early decisions she made, how she positioned herself in the B2B space, and the marketing strategies that consistently brought her the right kind of clients.
- Success Story Interview: Jon Stoltzfus From Rocket Scientist to Copy Chief: Building Winning Copy Through Strategy and Process If you’ve been part of the AWAI community for any length of time, you’ve likely heard of Jon Stoltzfus — the former rocket scientist who built a highly successful career as a copywriter and marketing strategist. Today, Jon serves as a copy chief and strategist in the financial and information marketing niches, where he not only writes winning copy, but trains and guides junior writers as well. In this Inside AWAI conversation with Executive Director Katie Yeakle, Jon shares how he first made the transition into copywriting, what helped him gain traction early on, and how his analytical background shaped the way he approaches strategy and messaging.

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Marketing Tips from Steve Slaunwhite [Video]: Learn a great tip for making sure your headlines will work from Steve Slaunwhite.
www.awai.com/ext/marketing-tips-from-steve-slaunwhite

Write Now! Persuasive Writing Prompt: Jumpstart Your Headline Writing [video]: Copywriter Elizabeth Blessing shows you a simple technique to stimulate your headline writing.
www.awai.com/writing-prompts/jumpstart-your-headlines

Write Now! Persuasive Writing Prompt: Copy Your Hero’s Copy [video]: Whether you’re a beginner or a seasoned copywriter, practice is the key to long-term success. Steve Slaunwhite, B2B marketing guru, shares a fun and easy way to do just that.
www.awai.com/writing-prompts/copy-your-heros-copy

Write Now! Persuasive Writing Prompt: Write from Emotion [video]: Spinning yarns and telling stories is an art. And being able to make others get caught up in your story by writing from emotion is a gift.
www.awai.com/writing-prompts/write-from-emotion

Write Now! Persuasive Writing Prompt: Decide When You Really Like to Write [video]: Build a strong writing habit by choosing the best time of day for you and sticking to it.
www.awai.com/writing-prompts/decide-when-you-really-like-to-write

Write Now! Persuasive Writing Prompt: Get Unstuck by Going in Reverse [video]: Trick your mind out of writer’s block by writing deliberately bad copy… you’ll be surprised how many good ideas will grow.
www.awai.com/writing-prompts/get-unstuck-by-going-in-reverse

The Best Fonts to Use in Print, Online, and Email: John Wood shares which fonts get the best results in your copy.
www.awai.com/2011/10/the-best-fonts-to-use-in-print-online-and-email

Dan Kennedy’s Laughably Simple Secret for Making as Much Money as You Want as a Clientless …: Successful writers have a secret and Ben Settle reveals it here, along with five tactics you can use right away to make more money writing each day.
www.awai.com/2019/07/dan-kennedys-laughably-easy-secret-to-make-money

Why Making Money Writing Should Be Fun (According to Ben Settle…): Email writer Ben Settle has an enviable lifestyle… He only writes for 10 minutes a day. Yet he’s hugely successful. Read this interview for his secrets.
www.awai.com/2017/06/ben-settle-says-making-money-writing-should-be-fun

How Gene Schwartz’s Clientless Copywriting Business Made Him Rich Beyond the Dreams of Avarice: Legendary copywriter Gene Schwartz made a fortune using this tactic 50 years ago, and it can work for you too. Here are five ways you can get started.
www.awai.com/2018/04/how-clientless-copywriting-made-gene-schwartz-rich

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