How to Measure Content Curation ROI
June 16, 2016 (06:46:18 am)
One of the biggest challenges B2B marketers have is measuring their content curation ROI. Here are some metrics that can help.
Effective Content Writing Tips: Repurposing Your Content
June 01, 2016 (06:24:45 am)
Use these effective content writing tips to repurpose your existing content for broader reach among your audience and more leverage in your market.
How LinkedIn Helps with Thought Leadership
April 28, 2016 (03:05:40 pm)
Find out how one B2B company has used LinkedIn to provide thought leadership, develop a brand, and attract future customers.
How Being a Social Media Expert Can Build Your Web-Writing Income
April 27, 2016 (02:52:23 pm)
Becoming a Social Media Expert is one of the fastest ways to land retainer agreements. But social media can build your income in other ways, too.
Turn Your B2C SEO Knowledge into B2B Clients
April 14, 2016 (06:02:48 am)
Making the transition from a B2C niche to B2B copywriting isn’t difficult, especially with these tips for leveraging your SEO knowledge.
Can Cold Email Marketing Really Work?
April 13, 2016 (02:21:40 pm)
Cold email marketing sounds like a long shot, but the truth is, if you do it right, your cold email marketing strategy can bring in qualified leads.
How to Create Content That Gets Shared
April 07, 2016 (09:45:40 am)
Want to see more of your content shared? Try these six tips to create more sharable content and get more leverage from your marketing.
7 Ways Writing Is Just Like Rock Climbing
March 16, 2016 (02:56:57 pm)
How is freelance writing like rock climbing? It can be scary. But the triumph you feel when you do well is unsurpassed. The similarities don’t stop there.
9 Tips for Writing Email Subject Lines That Boost Open Rates
March 09, 2016 (01:06:00 pm)
We spend a lot of of our precious time writing body copy. We're so focused on the CONTENT that we don't think about the "outside edges" of our work.
5-Step Revision Process for Stronger Copy
February 17, 2016 (02:46:55 pm)
Turning in your best work is just about writing. It’s about rewriting. Use this revision process to make your writing stronger.
Are You Using Enough Types of Content on Your Website?
February 10, 2016 (02:14:43 pm)
You can make your client’s website work better in terms of lead generation, audience engagement, and overall sales by using more types of content.
3 Tips for Effective B2B SEO Research
February 04, 2016 (09:22:36 am)
Doing SEO research for B2B companies can be tricky. Asking these three questions will help you find the right keywords and keyphrases.
Increasing Website Engagement — 7 Strategies
February 03, 2016 (02:01:43 pm)
Increasing website engagement can lead to your visitors spending more time on your site, sharing your content more often, and buying more from you.
How to Get Key Influencers to Share Your Content
January 14, 2016 (02:30:43 pm)
Find out how to increase shares of your content by key niche influencers and get your content in front of more potential clients.
12 Days to Better Writing
December 16, 2015 (02:43:52 pm)
Better writing takes practice. It requires some work on your part, but with these 12 exercises you’ll have fun while improving your skills.
2015 Wish List of Top Gifts for Writers
December 02, 2015 (02:16:48 pm)
Whether you’re shopping for yourself or a special writer in your life, you’ll find the perfect item on this list of top gifts for writers.
7 Tips for a Stronger Call to Action and a Bigger Response
November 18, 2015 (02:10:06 pm)
Small changes to your call to action can produce big changes in your response rates. Use these tips to improve and strengthen your call to action.
Writing First Sentences and Paragraphs to Make a Great Impression
November 11, 2015 (02:16:54 pm)
Your first sentences and paragraphs are what make your first impression on your reader. Make these stronger to hold attention longer.
Getting Started with Video Email Marketing
September 09, 2015 (06:05:55 am)
Do you use video in your email marketing? Video email marketing can boost your open rates, your click-throughs, and your overall response.
5 Ways to Use Social Media to Research Your Audience
September 02, 2015 (06:00:33 am)
Social media research can give you insights into your target audience about their pain points, their desires, and their language. Learn five strategies.